The Pformation And Upgrading Of Garment Enterprises Have Little Effect.

CABBEEN wolf performance decline

In August 1st,

In the interim results announcement, as of June 30, 2016, CABBEEN achieved 536 million yuan (RMB, the same below), a decrease of 4.5% compared with the same period last year, a gross profit of 269 million yuan, an increase of 2.4% over the same period last year, a net profit of 102 million yuan, and a decrease of 31.5% compared with the same period last year.

Previously,

Also indicated that in the first half of this year, the net profit of the company will continue to decline. It is estimated that net profit will be 89 million 200 thousand -1.15 billion yuan in 1-6 months in 2016, which will decrease by 20%-0 compared with the same period last year.

Earnings report shows that in 2013 and 2014, revenues and net profits continued to decline.

In 2015, although the operating income was 2 billion 460 million yuan, an increase of 3.02% over the same period, the net profit was only 270 million yuan, down 5.63% from the same period last year.

Since the end of 7, the Shanghai and Shenzhen Stock Markets

The plate entered the intensive publication period of semi annual report.

This reporter has learned that at present, 6 of 12 men's clothing enterprises have released performance notices. Among them, modern Avenue, Busen shares (002569), and good bird (002154, stock bar) also announced that net profit will drop 173.09%, 262.26% and 246.28%, respectively, for a variety of reasons.

In this regard, China Merchants Securities (600999) researcher Sun Yu said that the current consumption boom is still not high, coupled with weather in June and 5, is expected to be affected by the weather.

The performance of listed companies is basically the same as that of a quarterly report. There is little possibility than expected. Most Brand Company in the first half of the year have an income growth range of 0-10%, and their profit performance will be differentiated.

Market demand is still hovering at the bottom.

The industry pointed out that this year, affected by the downturn in the economy and the downturn in demand, the demand for brand clothing industry is still lingering at the bottom.

In the past two years, China

It has been in a downward trend, which is due to the changes in the current market and consumer behavior as compared with the traditional retail industry.

Enterprises have to face the situation of squeezing bubbles, and the final result is to close several stores that have been vigorously opened.

For the growth and decline of performance, a number of local men's clothing enterprises generally say that weak market demand is a major factor affecting their performance.

As for operating income and net profit decline, CABBEEN apparel also said that the decrease in retail revenue was mainly due to the decrease in sales and the increase in retail discounts. Net profit decline was due to reduced sales revenue, increased inventory, increased returns and increased operating expenses.

Considering the weakness of the macroeconomic environment and the increasingly obvious online shopping, CABBEEN clothing has closed down the poor physical shops and slowed down the pace of new retail outlets.

As of June 30, 2016,

There are 1012 shops, 47 less than in December 31, 2015.

YOUNGOR (600177), seven wolves, nine Mu Wang (601566) and other famous brands have been shutting down since 2013.

Garment enterprises explore pformation and Reform

In order to grasp the huge opportunities in the online consumer market,

It is gradually pforming the retail business of wholesale mode to the sales agency mode. The consignment mode helps to improve operational efficiency, attract more distributors to join, and expand the retail network in the local market.

It is understood that as of June 30, 2016, 422 retail outlets have been successfully pformed into a consignment business, accounting for about 41.7% of the total number of retail outlets.

The company has also been trying to pform and Reform in the past three years.

Previously,

The main reason for the increase in revenue in 2015 is the company's new needle spinning business, but the low gross margin of the needle spinning business has little impact on the net profit and total profit in the reporting period.

Meanwhile, the adjustment process of seven wolves to wholesale mode pformation and reform has led to the income and profit of the original business.

The continued downturn and declining performance of the main industry forced the seven wolves to step into the new field, adjust their strategy and pform from a traditional men's clothing enterprise to an enterprise of "industry + investment".

Earlier, the seven wolves invested in multi metre music and established the Hua Yi Fashion Fund, investing in lifestyle and consumer culture related lifestyle industries.

These deep pitions are at home.

Business is not an example.

YOUNGOR said 2015, though

The main industry's revenue and net profit have declined, but the overall net profit of enterprises has increased by 76.3% over the previous year.

The reason for the year-on-year increase in net profit lies in the fact that the real estate sector benefited from policy support and carry over project differences. The average gross profit margin of the real estate project settled significantly increased compared with the same period last year, and the real estate has become an important source of YOUNGOR's performance growth.

Though these

Enterprises began to actively pform, trying to find the latest profit point, but in the face of the overall market downturn, the industry believes that 2016 is still an adjustment year for men's clothing industry.