China Sporting Goods Rio Olympic Brand Exhibition Hall

Last weekend, Rio Olympic Games were held in China.

The merchants made a strange move and brushed a real existence.

At the opening ceremony, 361 degrees had a 20 minute close-up.

It became the most popular sports brand; Lining,

XTEP is also actively seeking opportunities to show its face.

Marketing with the Olympic Games is a classic method used by sporting goods companies.

Because the Olympic champion marketing, the effect is very significant, to rapidly improve the sporting goods brand reputation has great help.

The emergence of so many Chinese brands in the Rio Olympics is closely related to the re emergence of China's sporting goods industry.

Benefiting from the warm policy of sports industry in China, sports goods industry is getting rid of difficulties and getting warmer.

The performance of local sports brands has increased significantly in the Chinese market, such as Lining. After four years of continuous losses, he realized turning losses into profits.

There is no doubt that the domestic sports industry is ushering in the most important opportunity for development.

If we want to achieve the goal of sports industry's total scale exceeding 5 trillion in 2025, the sports industry chain needs to break out and work together.

The sporting goods industry will also usher in a new golden nugget era and usher in the next boom period.

But between 2011 and 2014, the sporting goods industry has been in stagflation and recession.

This period of adjustment in sports products was caused by rapid expansion between 2007 and 2010.

Therefore, the added value of sports goods industry increased by 25.33% in 2010, and dropped to 4.02% in 2011.

Until 2014, the domestic sports industry was warming up, sporting goods bottomed out, and the sales performance of related enterprises gradually returned to growth.

Because in October of this year, the sports industry's heavy profit policy was promulgated, and the State Council promulgated some opinions on accelerating the development of sports industry to promote sports consumption.

Therefore, with the outbreak of sports industry, the market scale of sports goods industry will gradually expand.

At present, the added value of sports goods accounts for less than 0.4% of GDP, only 0.42% in 2010. There is still room for growth in the future.

According to market segmentation, the market for sports shoes is relatively strong, and the growth rate has remained above two digits in recent years.

At the same time, the market share of domestic brands rapidly increased, and began to compete with the international sports shoe giants.

In the field of sportswear, domestic brands are still struggling to catch up. Foreign brands dominated by Nike and Adidas occupy a dominant position in the market for a long time.

In addition to the above two markets, other outdoor products market, training fitness equipment manufacturing and other subdivision areas, the growth is more obvious.

To sum up, with the implementation of sports policy, market demand will be further released, and the sporting goods industry will return to growth almost ironclad.

Therefore, through the Olympic Games, Chinese sporting goods brands are actively seeking opportunities to show their faces, so that they can seize the opportunity in the future development.