The Latest Sales Figures Released By Gap Are Far Behind The 0.3% Decline Of Analysts' Forecasts.

Recently, the United States is fast.

The latest sales figures in July were weaker than the same store sales in the same period last year, and far lower than the 0.3% decline in analyst Thomson Reute forecast.

It is expected that after a slightly improved June performance, Gap group once again fell into the doldrums of performance doldrums.

The Gap group reported net sales of $1 billion 100 million for the four weeks ended July 30th, essentially flat compared to $1 billion 120 million in July last year, but 4% lower than last year's sales, far less than analysts forecast 0.3%.

Gap group's net sales in the second quarter also slightly lower than last year's US $3 billion 900 million, dropping to 3 billion 850 million US dollars.

For all that,

The company's performance is still improving.

Sabrina Simmons, the chief financial officer of the group, said that although the quarter was mixed, the group was still making progress in the business streamlining plan and saw signs of a continuous improvement in brand performance.

The progress made by Sabrina Simmons is that the group's main brand Gap fell 4% in July, which is better than last year's 7% decline, but still worse than the 1.4% decline in Thomson Reuters forecast.

In July, the other two brands of the group were not ideal. Banana Republic's year-on-year sales were lower than expected 3.9%, falling to double-digit 14%, down by -10% over the same period last year.

Another brand Old Navy performance was flat last year, an increase of 3%.

In the second quarter, group sales fell 2% less than expected. At the beginning of this year, Thomson Reuters predicted that the group's second quarter sales growth would be 1.6%.

The main line brand Gap year-on-year sales fell 3%, but 6% decline compared to the same period last year, Banana Republic second quarter sales fell 9%, the decline was worse than the same period last year 4%; Old Navy's performance continued to be flat compared with the same period last year, sales growth of 3%.

Gap group investor J

Revealed that, in May and July this year, the impact of pportation and other challenges, the group's second quarter earnings have not been flat, Gap group will continue to be cautious in the second half of fiscal year 2016 retail environment.

In June, the group's net sales amounted to US $1 billion 570 million, a 2% increase compared with the same period last year. Its sales performance in the same store was also better than that in the same period last year. Its performance outperformed by Thomson Reuters, which was 3.2% lower than that in the same period last year, and 1% in the same store last year.

Some analysts said the Gap group was offering a discount.

The way to reduce the heavy inventory pressure has led to the company's gross profit margin falling to its lowest level in 2003. Excessive discount sales methods may lead consumers to stop buying full price products. The performance improvement in June alone does not mean that the group's performance has started to bottom up.

After announces its dismal first quarter results, Gap group will close 53 Old Navy stores in Japan and elsewhere.