Puma: The Joint Road To Bring Back The Dead To Life

According to the world clothing and shoe net, in 1948, a pair of brothers disagreed and turned their family businesses into two individual businesses. Brother Adolf Dassler founded the famous Adidas And brother Rudolf Dassler was established. Puma 。

In fact, Puma has not received much attention from the domestic people in the past few years (because there are no excellent sneakers and the design of board shoes is too ordinary). At the very least, some football fans will love him.

Now, Puma, the cheetah, who has been racing for 69 years in sports, has finally extended its claws to the trend of this sport.

Absorbed some brand In the failure lesson, Puma decided to learn the experience of "brother brand" Adidas, placing the comfort of shoes first, while ensuring the appearance of the tidal current elements. But after discovering that the design team of the brand itself did not take such a long time, Puma began to spanform.

PUMA to start the trend

At first, in order to "make big news", Puma joined the brand Fenty of "famous female toe cap" Rihanna to design a new PUMA By Rihanna Suede Creepers.

With the theme of board shoes and muffin shoes, the two pairs of shoes that have been fused together have been very popular. Whether the designer's fame (you don't know the shoes of Rihanna) and the color matching (red velvet has become a big heat explosion), it has been well received by the industry and many trends.

Because of this, Puma and Rihanna still have cooperation every quarter, and Rihanna has signed up as "spokesperson".

In the near future, Rihanna x Puma Fenty Bow. The shoes are modeled on classic running shoes R698, which replace the shoelaces from the two sides of the shoes, while the vamp is made of the same silk material to show the luxurious beauty.

I believe that in the near future, Rihanna will surely be able to show the world beyond Puma's own music through the "stage".

By the way, Rihanna is brought into the American music world by Kanye. Does this also make Adidas and Puma have some inextricable ties?

[Fenty Bow, which is specially selected for sale after Valentine's day, may also be a burden for attractive men.

The joint name road to bring back to life

Of course, at the same time, Puma did not slack off with the trend brand. It has been third years since it joined McQ in 2015.

Puma's sports philosophy matches the unique aesthetic feeling of McQueen, making the shoes feel full of sense of function and hierarchy. The complex level matching and the lacing system that appear to be full of mechanical sense also make the shoes more popular with the fans.

In addition to participating in the design of shoes, creating color matching with other brands is also a way for Puma to learn from other brands. More prominent is the Puma "God shoe" Blaze of Glory (also known as the "flying disc") of multiple joint creation.

The KITH x Colette x Puma Blaze of Glory, which was released in July 2016, uses the classic "KITH blue", with the blue and white gradation with the gray upper and the white Frisbee frenulum system, so that the sneakers are low-key but full of vitality.

A long road to tear down with Adidas

Of course, when it comes to the adidas of Puma, it can be said that the origin is very deep. In addition to the so-called "Brotherhood dispute", the "technology war" has also become a topic of news for the two brands.

In 2014, Adidas thought that PUMA infringed the intellectual property rights of Boost technology, and asked the court to prohibit PUMA from producing NRGY series.

PUMA and BASF, a world famous German chemical enterprise, developed a new generation of mitigation technology. Until Adidas signed a patent cooperation agreement with Adidas BASF in 2011, it forced PUMA to start a new business, and continued to develop technology with Huntsman Corp, and finally launched the NRGY Series in 2014.

Although the adidas of "villains first complained" ultimately failed, it also made NRGY series a brand new star and had to stagnate.

Did you see Boost on NRGY?

In addition, when socks and shoes are popular, Adidas and Nike have launched the line shoe upper trend shoes, and Puma has also been regarded as "descendants cool" and launched IGNITE evoKNIT.

The innovative IGNITE air cushion technology combines the excellent sense of fit of woven upper with a comfortable travel experience while keeping up with the trend. It also makes this pair of socks become another popular hot spot for Puma.

Bonsai "The Weekend upper foot IGNITE evoKNIT

Puma and Adidas's marketing tools are also brotherly similar. After the Adidas, which has attracted the attention of artists, mainly focused on Adidas originals, in the tidal wave, Puma also began to sign a series of popular artists after having excellent leisure fashion shoes.

Whether it's the new rap giant Big Sean, Kardashian's "Kylie Jenner" is still the music "male potted" The Weekend, and the domestic "quality fresh meat" Yang Yang and Liu Haoran have become the spokesmen of Puma, promoting Puma's outstanding products to all young people who love the trend.

Jenner, a sports girl, is also one of the best models for endorsing sports brands.

Whether they like it or not, their love for brands is strong and weak. Friends of shoes circles always keep optimistic about the types of shoes and brand diversification. The tide of Puma has already appeared in front of us. And whether such a trend can continue, we can only hope that Puma, a cheetah running for nearly 70 years, can create brilliant results again.

More interesting reports, please pay attention to the world clothing shoes and hats net.