Fujian Clothing Performance Overall Warming Up, All Brands Want To Get Involved In Fashion And Light Luxury.

Notice shows that

The overall performance of listed companies is gradually getting warmer. On the one hand, enterprises should strengthen product research and development, increase the proportion of original products, and strengthen management and control of retail terminals to reduce costs.

In the future direction of development, enterprises have indicated that they are ready or have already set foot in the fashion and light luxury field to enrich the brand echelon and further enhance the added value of the brand.

Mid term performance, Fujian style clothing profit growth

In August 1st,

Announcement of results for the first half of 2017.

The announcement indicated that CABBEEN realized a profit of 406 million yuan (RMB, the same below) in the first half of this year, a decrease of 24.28% compared to the same period last year. The company owner should account for 87 million 979 thousand yuan profit, a decrease of 13.89% compared to the same period last year, and a basic earnings per share of 0.1249 yuan, with an interim dividend of HK $0.06 per share.

CABBEEN said that the decrease in profit during the period was due to reduced sales revenue, increased inventory provision and increased financing costs and reduced government subsidy income.

In August 15th, China also released its first half performance in 2017. The first six months, the company's income was 1 billion 22 million yuan (the same below), a decrease of 12.9% compared to the same period last year. The profit during the period was 271 million yuan, an increase of 1.6% over the previous year, a profit of 0.224 yuan per share, a HK $0.13 per interim dividend and a special dividend of HK $0.05 per share.

In August 21st, the semi annual report released by the seven wolves showed that the company achieved operating income of 1 billion 282 million yuan in 2017 1-6, an increase of 12.06% over the same period last year, a total profit of 158 million yuan, an increase of 14.11% over the previous year, and a net profit of 122 million yuan attributable to shareholders of listed companies, an increase of 15.95% over the same period last year.

Earlier, the group also released interim results.

In the first half of 2017, the revenue reached 25 million 266 thousand yuan (RMB, the same below), an increase of 532.60% compared to the same period last year, and gross profit of 15 million 439 thousand yuan, an increase of 199.51 times compared with the same period last year.

In addition, the company's owners should net profit of 5 million 749 thousand yuan, up 11 million 254 thousand yuan from last year's losses.

On the whole, in addition to the reduction in sales of CABBEEN after the rapid growth in recent two years, most of the Fujian garment enterprises made profit growth in the first half of the year.

Increase originality and improve product cost performance

The announcement shows that the revenue of the "LILANZ" brand will be reduced by 7.9% to 1 billion 8 million yuan, and the "L2" brand will begin to stop business as planned in the autumn of 2017.

However, we can find that the gross margin is 42.7%, up 1.8 percentage points, which is closely related to the increase of the proportion of original products.

Li Lang responsible person pointed out that in the implementation of "upgrading quality without raising prices" at the same time, focus on cost control, improve cost performance, promote product sales and maintain a stable gross profit margin.

Reporters learned that in the first half of 2017, the proportion of original products increased to more than 70%.

CABBEEN launched its women's clothing in the first half of this year, and its product innovation has attracted the attention of many domestic media.

At present, the retail sales of CABBEEN products in 2016 are over 73%, and in 2017, the sales rate of products sold at large retail level in spring and summer is over 85%.

Seven wolves continue to carry out product development mode adjustment this year, starting from the needs of consumers, and strive to strengthen the combination of product and brand connotation, constantly enhance product cost performance and enhance product strength.

Strengthening reform to improve terminal retail business efficiency

Looking at the announcement of several Fujian style clothing, retail terminal reform and layout are still the top priority, and shopping centers and shopping centers are the retail terminals which are of interest to all of us.

In the first half of, the company further streamlined its retail network, focused more on shopping malls, and closed down poor retail outlets, while trying to pform retail outlets from wholesale to retail outlets.

In addition, with the popularity of online retailing, CABBEEN has invested in a logistics center equipped with semi automated warehousing solutions in Fujian to improve sales volume, improve inventory control and expand e-commerce business.

In the first half of the year, in the first half of the year, the attitude of the company was more prudent. It also supported the distributors on the spot, further optimized the retail store network, focused on improving the efficiency of the shops, and opened stores in the shopping malls of the provincial capital and prefecture level cities, and continued to expand the store network for the light business series of the second tier cities.

In terms of retail terminals, the seven wolves will no longer spare no effort to enhance their pformation.

This year, the seven wolves try to promote the cooperative operation between the company and the agents, strengthen the control of the terminal, so as to enhance the efficiency of the terminal operation and enhance the efficiency of the channel operation.

At the same time, in the first half of 2017, the seven wolves online channel continued to maintain a relatively high growth rate and realized operating income of more than 500 million yuan.

Seven wolves relevant responsible person said that the future will continue to deepen the seven wolves brand electric business operation, and strive to create a new online and offline retail mode.

For the future direction of development, Li Lang responsible person said that in the second half of 2017 will continue the strategy of "upgrading quality without raising prices", and continue to work hard in design, product technology and materials.

In the second half of the year, the company will continue to expand its network of light business series, and plans to increase the number of light business stores to 100 by the end of the year.

In recent years, Nash said that apart from the men's mid-range fashion casual wear and men's business casual wear that have been selling, the company is diversifying its product portfolio and introducing women's medium fashion casual wear and women's business casual wear products.

The company hopes to enter the new market through product diversification, bring synergy effect, and ultimately increase sales and expand its market share in China's apparel industry.

Seven wolves released a news in August 21st. The company will invest 240 million yuan through a wholly owned subsidiary of Hongkong, invest 80.1% stake in Carle Lagerfeld (Karl Lagerfeld) (KLGC) and the corresponding loans. After the completion of the equity pfer, 80 million 100 thousand yuan will be added to the KLGC operation body KLSH according to the shareholding ratio, and the total investment will be 320 million yuan.

Seven wolves said that through this paction, the company can participate in the fashion and light luxury brand's business mode and format, which is consistent with the company's long-term strategic development direction of creating fashion group, and is also conducive to further speeding up the pformation of the company's retail mode.

More interesting reports, please pay attention to the world clothing shoes and hats net.