Cowboy Winds Are More Diversified.

After last year's black production chain of jeans, people noticed this enduring.

The enormous environmental costs borne by the category.

For a time, many people swear never to wear jeans again.

But if you have a look at the just finished spring and summer fashion week in 2018, it is not hard to find Fasustine Steinmetz, Rejina Pyo, TOGA, etc.

The same fabric design was added this year, that is, the cowboy.

The fashionable darling of the fashion industry has not only gone out of fashion, but has made a comeback again.

In fact, in the autumn and winter of 2017, the brand is more interested in cowboy products than in previous years.

For example, Mango has launched Mom Jeans retro jeans and speakers with washes.

And tight jeans, Colovos also produced a series of jeans.

GUESS, a cowboy's first film in the autumn and winter series, revealed for the first time this season's women's wear series, including the jackets, waist pants, hot pants and so on.

Fasustine Steinmetz

Rejina Pyo

TOGA

As a basic fashion that is more fashionable than white T-shirts, jeans seem to be seldom affected by the change of fashion.

From the sales of jeans alone, in 2016, the China Textile Information Center (CTIC) and China SANKO Trend jointly organized by the Cowboy brand ISKO of the SANKO group (China Denim Trend) released a survey on the global jeans Market: among the surveyed consumers, it was clear that consumers who like to wear jeans accounted for 74%, while another female consumers would pay more attention to the environmental protection of jeans.

The data also show that the largest jeans Market in the world is the United States, Europe and China.

In these three markets, consumers are increasingly paying attention to the design and exterior decoration of jeans. About 35% of consumers believe that this will affect their choice of jeans.

In addition, the global market share of jeans is expected to exceed 100 billion yuan by the end of 2016.

Not to mention the accuracy of the estimated market share, it is undeniable that this favoured cowboy style has been gaining momentum in recent years. This has also become a major force for the major fashion brands to seize consumers.

Of course, the first thing to rely on is a special Cowboy brand.

According to the world clothing and shoe net, Asia's largest flagship store, the Levi's originator of American jeans, was officially opened in Osaka, Japan in October 7th.

A total of two floors, a total of 375 square meters of space will sell all the Levi's product lines.

As for why the store was opened in Osaka, Japan instead of Tokyo, Japan's Levi's said, "at this stage, the phenomenon of foreigners buying hot in Japan is more in Osaka than in Tokyo. We also hope that more people will feel the history of Levi's Cowboy brand. This year happens to be the 60th anniversary of Osaka and Levi's birthplace San Francisco as sister city."

At the same time, in response to the call of global environmental fashion, Levi's stores will also provide clothing recycling services.

Levi's's largest flagship store in Asia

UNIQLO cowboy Innovation Centre

Besides the special Cowboy brand like Levi's, fast fashion also has a focus on cowboy business expansion.

According to the world clothing and shoe net, recently, UNIQLO will also open a "cowboy concept store" in Losangeles.

Most of the products in this concept store are cowboy products, and J Brand and some local designers will be invited to offer cooperation.

According to Marisol Tamaro, marketing manager of UNIQLO branch, these new designs and shops will be based on "inspiration from Losangeles".

Since UNIQLO entered Losangeles, it has been working hard to strengthen its integration with the city and even the entire US market. Its autumn Series in 2017 has gone through the cowboy style, hoping to approach Losangeles's dress culture.

In November last year, UNIQLO also worked with J Brand to open a cowboy innovation centre in Losangeles.

Following the Tokyo, Paris, New York and Shanghai, UNIQLO opened fifth research and development centers specializing in denim fabrics.

Looking at fashion, cowboys never seem to be out of sight.

But this is not to say that cowboys have not changed in the long history of development. Nowadays, the cowboy trend is more diversified than that of decades ago.

Metal texture accessories, fishnet socks, embroidery, horns, wide leg trousers and other external decorations and design styles have made more and more faces for jeans. This may be one of the reasons for the cowboy's resurgence. After all, it's hard to find a fashion item like cowboy, which can span age, sex, region and even times.

More interesting reports, please pay attention to the world clothing shoes and hats net.