Semir Brand Upgraded Again In Shanghai Opened Its First "Good Quality Sen Live Museum".

In from April 13th to 15th, Semir opened the first flash shop in Shanghai Zhongshan dragon dream, displaying more than 40 cotton and linen products in the space of about 100 square meters.

It is understood that the "best quality Sen live hall" is based on Semir "city". Cotton and linen The theme Experience Hall is built under the idea of "ism" and "brand upgrading". Designed to lead the city fashion People explore the lifestyle of balance between freedom and fashion. After all, the cotton and hemp family's skin and breathable genes are best suited to launch this spring and summer alternate season.

It is worth noting that the flash shop not only embodies lifestyle in products, but also takes up nearly half of its area as an interactive area with customers. Consumers can store linen in the shop Fabric The interactive experience area can be directly tested, touched, and made into cotton and linen fabrics before making garments. It can also be used in the cotton and hemp handicraft workshop area to follow the teachers' on-site learning of cotton and linen flower arranging and cotton and linen art.

This is also Semir's recent efforts to enhance communication and interaction with consumers. "The environment has changed, or rather consumers have changed." Now 90 years are already 27 years old, and most of our customers are young people between 16 and 30 years old. Our users are changing, which requires us to find out what we need now after 95 and 00. " Semir Brand Director Wen Chen once talked about "Lian Shang net".

The era of information spanmission from brands to customers has disappeared. "We must know the demand points of customers in time, so as to better satisfy them and form two-way information spanmission". After all, on the one hand, we can learn the customer's demand from interaction; on the other hand, we can also increase customer loyalty to the brand.

"Uppin Sen house" combines product and interaction to lead the integration of fashion and lifestyle, upgrade and innovate, convey brand sentiment, help brands reach consumers deeply, and tap potential flow power.

We need to know that Semir's "top quality Sen live hall" is mainly based on display and display, so as to create a topic and let consumers know that Semir is also upgrading and trying to become what they want. This also explains why it has opened the first "good quality Sen live hall" in the mid court day of nearly 150 thousand people in Zhongshan, Shanghai.

For now, the flash shop is just a small part of Semir's brand upgrade, a microcosm. According to Semir's prediction, the future marketing mode will become more and more suitable for the development of Internet +. Trend The brand upgrading is gradually realizing, and the premium will also be greatly improved.