Li Ke Helps Tong Tai Children'S Clothing "Tong Tai Ark" Go All The Way.

The opening of the two child policy, the growth of children, the upgrading of consumption concept and the rising price of children's clothing are driving the expansion of children's clothing market. Therefore, the children's clothing market is regarded as the last blue ocean of the clothing industry.

In this "boundless sea", there are enterprises that have earned a lot of money, but also have "short-lived" enterprises.

For an infant clothing enterprise who has worked for more than 30 years, no matter how big the wind and waves are outside, Tong Tai only conscientiously does his share.

Exploring, innovating and adhering to the brand road

Since its inception in 1986, Tong Tai Infant Clothing Co., Ltd. has always been a business philosophy of "caring for children and creating the future". It always focuses on the baby industry with the core culture of "sincerity and love".

The company covers an area of more than 400 mu, with a construction area of 350 thousand square meters, with a registered capital of 226 million 600 thousand, with 5300 employees, and about 30000000 sets of garments, including four brands of clothing, shoes, hats, breastfeeding, washing, diapers, etc., with an annual output value of more than 600 million yuan.

When the reporter entered the Tong Tai Industrial Park, the first thing to see is the landmark "Tong Tai ark plan", which is named for its top design as hull form.

It is understood that the "Tong Tai ark plan" borrowed from the story of Noah's ark, which carries the continuity of human civilization in Genesis.

According to Li Shuangrui, general manager of Tong Tai Infant Clothing Co., Ltd., this building not only pursues a unique artistic beauty, but also implies the pursuit of hope, life, beauty and fraternity.

The environment of Tong Tai Industrial Park is clean and elegant, and its layout is graceful and decent.

All buildings have a red brick and gray joint to give people a sense of simplicity.

The whole plant's power equipment fuel adopts pipeline type natural gas, green and environmental protection.

The factory is built with Tong Tai garden, the hawthorn tree, the flowers and the small canals of the small canal of the factory, forming a beautiful garden style enterprise.

Geng Huabin, chairman of Tong Tai Infant Clothing Co., Ltd., often told employees that if everyone is beautiful, society is beautiful; if every building is beautiful, then the city is beautiful. Tong Tai's interpretation of Tong Tai is the tolerance and love of Tong Tai.

Tong Tai has a nationwide sales network and has established a sales center covering Southeast Asia in Malaysia.

The company has passed the ISO9001 quality management system certification and ISO14001 environmental management system certification. The product has won the honorary title of "Dalian international dress Festival Gold Medal", "Hebei famous brand product" and "Hebei famous brand".

"We do children's clothing, safety is the foundation, for children can be assured, the company has established a perfect R & D team, and in Milan, Italy, Japan, Tokyo, France and Paris to establish a R & D center, intended to inject international fashion elements into the product."

Li Shuangrui said.

In addition, Tong Tai is committed to building a green garden factory. The energy supply uses natural gas and solar energy, and has a complete sewage treatment system. After domestic sewage treatment, it is used for toilet flushing, fish farming, watering flowers, landscaping and greening. It achieves no pollution and zero emissions. It has the ability to test the important indicators such as PH value, formaldehyde content and color fastness, and the production hardware reaches the international leading level.

In recent years, Tong Tai has continuously upgraded its production facilities, producing 170 thousand square meters of production workshops and 60 thousand square meters of logistics centers and warehouses.

Among them, the most striking thing is the introduction of the French Rick automatic typesetting and cutting system.

Li help intelligent process

Win the initiative of development

It is not a romantic way for Tong Tai to be such a romantic and beautiful infant clothing brand.

"Infant clothing is different from ordinary clothing, and the fabric accuracy is higher."

Li Shuangrui said that for companies like Tong Tai, who are seeking pformation and growth, production links must be fast and flexible enough to maintain low cost and quality standards.

Therefore, what happens in the cutting room will determine the profit and loss of the enterprise.

Combining the professional knowledge, lean method and the most advanced technology of clothing industry, Li helps Tong Tai's progressive cutting.

"The equipment of Li Ke gives me three feelings, one is good quality, durable, little noise, low failure rate; the two is fast cutting speed, high precision, saving material; three, the operation process is simple, compared with traditional manual operation, the staff is more labor-saving and efficient."

Li Shuangrui said that the introduction of Rick equipment helped Tong Tai solve the most fundamental and important efficiency problems and accuracy problems.

Tracing back, the first encounter of Tong Tai and Li Ke was the first automatic cutting machine purchased by Tong Tai in early 2006, representing the pition from traditional manual mode to automatic cutting mode, which made the accuracy and speed of cutting pieces greatly improved, and made Tong Tai the first automatic cutting equipment factory in the local industry.

Over the past decade, with the continuous development of business, Tong Tai has procured fourteen automatic cutting machines.

Li Wei Chang, the site service director, said: "since serving the cutting equipment of Tong Tai Company, from the installation, training, maintenance and repair, the company has not given up the care and care for every customer from beginning to end, and has been able to solve the problems encountered in production in time."

Li Shuangrui also said that the choice of equipment for more than ten years is based on the recognition of the customer service consciousness of Rick.

"We believe that the maintenance and repair of machines should be given to professionals so that the company can concentrate more on production and other links.

We have no idea of changing other brands since we first used the first equipment, and we always use the maintenance services and original supplies of Rick.

For Tong Tai, we believe in the quality of the original factory and the services of Li Ke. The most important thing is not to be penny wise and pound foolish.

It is reported that Tong Tai and Rick also signed a new service contract, Power V3, in 2017. The purpose of the contract is to reduce the downtime and downtime of the equipment.

According to Chang Wei, in the past, many customers would ignore routine maintenance and maintenance of equipment, but Power V3 contract real-time monitoring of customer equipment failure and downtime rate. When the equipment is in danger, the machine will automatically generate status reports and inform customers in writing or by e-mail.

When the equipment needs to be maintained, the Shanghai service hotline center will send the Maintenance Kit to the customer factory ahead of time, and communicate with customers about equipment maintenance and replacement time.

Reducing customer equipment downtime and downtime is the greatest value Power V3 brings to customers.

"Tong Tai is currently first class in terms of hardware, including plant and equipment.

But in terms of software, especially lean production and data management, we need to continue to improve with international standards.

From the first automatic cutting bed to the fourteen stage today, it is only the first step toward the intellectualization of Tong Tai. If we want the enterprise to do better, we must have the layout of intelligent development and cooperate with the first-class enterprises such as Rick. I am still confident about the future.

Li Shuangrui said.

Ingenuity goes forward and the future is in mind.

Excellent enterprises not only possess advanced technology, strict production processes and excellent talents, but also have perfect welfare system, sound management system and rich corporate culture.

In the lobby of the first floor of the Tong Tai ark, there is a large plant wall in the north of China, which is 35 meters high and 15 meters wide. This is both a beautiful scenery and a natural oxygen bar in the production workshop.

The production workshop has two shared spaces on each floor. The world famous music is played in a circular way, where employees can enjoy the stone and water, and can also read and drink coffee.

Tong Tai restaurant is decorated with elegant style, simple cutlery and rich variety of food.

In addition, Tong Tai's indoor and outdoor swimming pools, air gardens, gymnasium, cinemas and other service facilities are also open to employees.

The high standard Tong Tai International School from kindergarten to high school is about to be built. The seven top-grade and exquisite residential buildings in the planned "Ding Tai academy" will soon rise. These represent the meticulous care of employees.

In terms of staff training, Tong Tai not only focuses on the training of local staff, but also absorbs high-end talents from various aspects, and improves the company's talent structure, including management,

People with special skills in marketing, technology and so on.

Regularly arrange designers to participate in product fairs in major cities such as Guangzhou, Shenzhen, Shanghai and Hongkong, and conduct market research in Italy, France, Japan, Korea and other countries to continuously improve their business level so as to ensure that products are guided in the market.

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In terms of cultural construction, the company has established a perfect cultural center, purchased high standard movie projection equipment, and regularly broadcasted world-class films; the company has "Tong Tai Bao", and the newspapers carry on the contents of Chinese and Western culture, including "Lao Tzu", "vernacular four books and five classics" and "Illustrated Bible"; arrange regular learning and training activities, and strive to infiltrate Chinese and western excellent culture into the minds of employees.

The company has many senior staff members, from the beginning of their own factory to the company's work, until now, no matter how hard they work, the employees of Tong Tai say that it is because the corporate culture has moistened their hearts.

It can be said that Tong Tai is not only an enterprise, but also an ark which carries the seeds of all people's dreams. This Tong Tai boat requires every Tong Tai man to hatch, shape and polish himself.

As for the future, I believe that time can be verified.

[about Rick]

Rick is committed to thinking ahead.

Clothing, automotive interior and furniture companies develop the leading technology they are longing for.

By promoting the digital pformation of these industries, Li designs brands and manufacturers from all aspects of design to production to help them win the market.

Rick was founded in 1973, and now there are 32 subsidiaries in the world, serving more than 100 countries in the world.

Rick has more than 1650 employees, and its operating income was $313 million in 2017.

The company's shares are traded on the Euronext.