Hongxing Erke Builds Its Core Competitiveness By Independent Technology And Creates New Domestic Products With The Heart Of Craftsmen.

Hongxing Erke takes "technology leader" as an enterprise development strategy, and creates a unique independent intellectual property matrix.

In order to implement the national strategy of "brand power", CCTV launched the theme of "big brands" with the idea of "big brands and world sharing". The report shows a number of national brands that can represent industry benchmarks and China's national image.

The Hongxing Erke brand feature film, which was broadcast in July 3rd, takes the theme of "national brand, ingenuity and wisdom" as the theme. It tells about the ingenuity of the brand at the beginning of its founding, and the responsibility and responsibility of the national enterprises in the era of great power rising, so that consumers can understand the real Hongxing Erke behind the market.

Adhere to the ingenuity

Independent technology to build core competitiveness

"Craftsman" is a technology, "heart" is a kind of persistence.

Wu Rongzhao, chairman of Hongxing Erke industry, believes that technology is always the core productivity of products and their enterprises.

In this regard, since the establishment of the brand, Hongxing Erke took "technology leader" as an enterprise development strategy, and created a unique independent intellectual property matrix.

By the end of 2017, there were 206 authorized patents, including 51 invention patents and 115 utility models patents. The amount of invention patents led the same industry in China and won the honorary title of "national intellectual property demonstration enterprise" issued by the State Intellectual Property Office.

Hongxing Erke's persistence in quality is more than just a slogan, but is integrated into every detail.

Wu Rongzhao said, "no matter how the market environment changes, we need to always keep a close watch on the core of" products ", do not relax, and implement the spirit of craftsman into every aspect of product production to create excellent product quality.

Application of science and technology is the best embodiment of enhancing the quality of ingenuity.

Through the intensive study of human mechanics and the analysis of the big data of Chinese consumers, Hongxing Erke developed a large number of innovative technologies that can provide energy feedback for runners, which can provide energy feedback for GDS, and reduce the impact force of foot landing, as well as the effective cushioning of foot impact.

After combining the current popular design and exquisite manufacturing process, energy storage

GDS, running shoes, cage bone technology running shoes and many other products represent the independent technology of Hongxing Erke, and the original products that understand the needs of the Chinese people emerge as the times require.

Among them, 3 years since the energy storage shoes were asked, the core technology of products has been upgraded to 5.

Innovation is endless.

Hongxing Erke, as an expression and proponents of Chinese enterprise spirit, constantly breaks through the old pattern and focuses on new products. With the help of in-depth interpretation of cultural forms, it pushes forward professional sports new products that meet the needs of young people, boldly attempts and details, breaking the boundaries of products with innovation, making Chinese people proud of Hongxing Erke, inheriting China's wisdom, and showing the world a new image of today's Chinese sports brand.

Brand "strong symbol"

Empowering Chinese goods

Facing more competitive international

What is the bottom line of traditional domestic brands upgrading to "big brands"?

Hongxing Erke's answer is to create its own brand "strong symbol", that is, to impress the consumer's mind and be "remembered" at the same time.

Hongxing Erke first promoted the concept of sports technology in the industry, which made it stand out from many sports brands, and promoted the brand through new ways such as tennis marketing and theater scene marketing.

As the brand of China's early tennis tournament marketing, Hongxing Erke has become an indissoluble bond with tennis.

Since 2005, Hongxing Erke has worked with WTA Guangzhou International Women's tennis open, Shanghai ATP1000 masters, Abu Dhabi World Tennis Championships, China Tennis Open, Zhuhai Open tennis and other 10 top domestic and international competitions.

Hongxing Erke has been working on tennis for more than 10 years, not only improving the product quality and service level, but also displaying the image and value of sports brand.

Lv Pinde, executive director of Zhuhai HUAFA Sports Management Co., Ltd., said, "this love and dedication to tennis is endorsed by its good products and professional services, which not only promotes the success of the tournament, but also wins the reputation and reputation for the brand."

At the same time, Hongxing Erke, based on the new changes of consumer groups and consumption patterns, boldly tried cross boundary marketing in brand marketing, and launched a full scene integrated marketing with the cinema.

This cross-border innovation not only won the unanimous praise from consumers and the industry, but also won the gold medal award of "2018 best gold award" in the year award, which also boosted its brand value to 25 billion 715 million yuan and ranked among the 500 most valuable brands in 2018 China.

Now, with the easterly policy of "one belt and one road", Hongxing Erke has boldly innovates on the basis of doing a better understanding of the Chinese brand, and goes on the international stage with a more confident brand image. It not only makes its own brand strong symbol "TO BE No.1" rooted in the eyes of consumers, but also promotes the strong symbol of the brand to the world, and sets up a brand-new image of domestic goods in the world.

Big powers play a major brand role

"The road is long, and I will go up and down." big brands must have the spirit of courage and pioneering spirit and the responsibility and responsibility to lead the development of the industry.

To meet consumer escalation, Hongxing Erke, an important achievement of smart logistics distribution, was completed and put into operation in 2017 in Changtai Electric Industrial Park.

As the first industrial electric Park base built in the whole country with the idea of "interconnection, intelligence and green", Hongxing Erke has set an example for the intelligent pformation of the whole industry.

The completion of the "electricity supplier Industrial Park" will enable Hongxing Erke to further expand and optimize the retail channels under the online and offline channels, and the products will be more directly and more quickly accepted.

And consumer testing. "

Wu Rongzhao said.

For Hongxing Erke, the completion and commissioning of Changtai Electric Industrial Park is not only a practical product of warehousing modernization, but also a responsibility and responsibility for enterprises to keep pace with the times and lead the development of the industry.

"No fear of competition, courage to open up.

"The stage of big brands should be in the world!" as Wu Rongzhao, founder of Hongxing Erke, said, "we need to have the confidence and courage to fight hard, to make the world recognize the strength made in China and realize the pformation from a big manufacturing nation to a big brand country through its own efforts.

This is also the mission and responsibility of big brands in the new era.