Fashion Trends? Sneakers Are Starting To Cool Down. Are High Heels Ready To Return?

When all fashion brands are launching sneakers, people are beginning to get tired.

I have to admit that sneakers are one of the hottest products in fashion circles in recent years.

The Yeezy series launched by Adidas and Kan Kanye West is one of the most successful cases in the joint campaign of sports brands and trend brands. Even the sneakers launched by luxury brands such as Gucci and Balenciaga are also popular.

Recently, sports brand Puma's CEO Bj RN Gulden has said that the sales growth of sports shoes in the third quarter is not as good as expected, and the heat of shoes has cooled down.

Over the past few years, sneakers have often appeared in international fashion week as suction eyewear, but sneakers are also almost invisible in the four fashion week of this season.

Although 2019 spring and summer fashion week, the existence of sports shoes is getting lower and lower, but over the past few years

Almost the darling of fashion week.

Chanel 2014 spring and summer show, the old Buddha Karl Lagerfeld took the lead in letting all models take off their heels and shoes, and 64 different sneakers took turns to make this high fashion show full of vitality.

Since then, luxury brands have entered the playing field of sneakers.

The most popular among consumers.

Maybe it's Balenciaga's Tripple S.

Gucci's white shoes captured a lot of people's heart, and the Prada launched Cloudbust in the fashion circle, and the staff of Prada have introduced this shoe to be the pillar of the brand sales.

The hot sports shoes have almost become the Qian Shu of luxury brands in the past few years.

The RealReal's chief merchandise officer Rati Levesque has said that sales of women's fashion shoes are up 35% over the same period last year, and Beth Goldstein, a fashion shoe analyst at NPD group, a market research firm, also said that luxury shoes are the fastest growing sector of the market.

With the call of the market, almost all fashion brands have launched their own sneakers.

"At every sales meeting, are we asking ourselves to buy enough sneakers? Do you need to buy sneakers?" Neil Clifford, chief executive officer of Kurt Geiger, UK shoe and accessories retailer, told Gulf News.

"But the situation has changed," Clifford said. "I think 2018 is at the top of the shoe boom, and then it will fall back, and the market will always change faster than you think."

Goldstein also agrees with this view that shoes consumption will slow down.

Some fashion industry people don't like sneakers because they feel too ugly.

Edgardo Osorio, chief executive officer of Aquazzura shoes design brand in Italy, has said that Daddy's shoes are "too much" and think that women wearing old shoes are

The victim.

In addition, many analysts say that sneakers are popular behind their backs.

The rise of the plate is because people want to dress more comfortably, but many fashionable brand shoes have deviated from the practical purpose, but just want to come to a big cake in the market of sports shoes, which can not satisfy the needs of some consumers.

"People will be tired," Clifford said. "I think formal clothing will return, which means that high-heeled shoes will come back to people's perspective."