Frequent Pformation And Upgrading, Guangzhou Textile Trading Park Benchmark

With the development of Guangzhou's construction of international trade center, Guangzhou government has guided and established industry models through policy planning in recent years, so as to promote the pformation and upgrading of specialized markets.

Among them,

As the professional market of the first China textile business circle to promote pformation and upgrading, it has been focusing on "design + fashion" for many years, driven by data driven innovation and development, and has received the attention and recognition of the relevant government departments at the national, provincial, city and district levels.

A few days ago, the Guangzhou textile and light exchange garden as a model benchmark project for the pformation and upgrading of Guangzhou's professional market has again attracted the attention of all sectors of the society. It has created many new models for the industry to pform and upgrade the traditional professional market.

Highlight 1: upgrading the "bunk economy" to the "exhibition hall economy"

Promoting traditional trade pformation, innovation and research and development

The Park aims to "innovate commodity trading platform and build a modern agglomeration Park", and constantly improve its own infrastructure and service support system.

On the one hand, we should actively guide the stationed merchants to pform from "shop economy" to "exhibition hall economy", and develop high-end intensive exhibition and trade platform with strong fashion atmosphere. On the other hand, we should vigorously introduce clothing design elements, guide the accessories business to expand their development capabilities, and enhance the product value and brand value of the whole industry.

Highlight two: create "Xingang 82 designer valley of creativity"

Vigorously drive design to lead industrial innovation and development

The park company, in conjunction with the Guangdong apparel Designers Association and the Guangdong clothing and apparel industry association, makes full use of the advantages of regional resources to work together to build "Xingang 82 designer valley of creativity". With the park as a powerful industrial carrier, it creates a new world of dominant designers, creative exchanges and inspirational interaction at home and abroad, and promotes the development of the whole industry chain of the textile industry.

So far, the park has attracted nearly 3000 garment designers stationed, forming the largest gathering place of clothing designers in China.

Highlight three: creating an international fashion Publishing Center

Spare no effort to promote industrial fashion innovation

The international fashion publishing center, which has been elaborately constructed, has held exhibitions and conferences for hundreds of fashion shows, new releases, industry trend forums, special lectures, etc. all kinds of heavyweight events and exhibitions have been settled for a long time in Guangdong fashion week and the "governor Cup" fashion design competition.

Highlights four: joint international advanced, joint professional colleges

Upgrading of technology level in the industry

In 2015, the park successfully introduced the Carol century clothing Institute of Italy, and co founded the Guangzhou branch of Carol century clothing Institute, the world's only foreign branch, Italy Carol century clothing Institute.

In addition, the park has actively carried out cooperation and exchanges with industry organizations and professional institutions, and has reached strategic cooperation with more than 20 professional schools and trade associations, including Donghua University, Hongkong Clothing Institute, Guangdong apparel and apparel industry association.

Through the integration of advantageous resources in Colleges and universities, it helps teachers and students and textile and garment enterprises in the park to build docking platforms, to enhance the speed of technological innovation in the textile industry, and to promote the industrialization of results.

Highlight five: innovative and diversified trading platform

Accelerate the pformation of industry chain in depth

The park company promotes the paction from commodity trading platform, electricity supplier, entity store, buyer and so on, and creates new trading platform, such as spot commodity electronic auction trading platform, e-commerce purchasing center, offline experience shop, brand flagship store and designer integrated store, and has established the Guangdong textile fashion fashion buyer Association. From the supply side, it promotes the realization of the optimal allocation of production factors and supply factors of the upstream and downstream industries, and provides strong support for the online and offline pactions of designers and enterprises, and promotes the deep pformation of the textile and garment industry in the park with innovative and diversified trading platform.

Highlight six: alliance with red cotton International Men's wear week

Opening up the international fashion advanced road

In November 2018, the Guangzhou light textile trading Park signed a strategic cooperation agreement with the two red cotton International Men's wear week successfully.

In the future, the two sides will fully implement the content of the strategic agreement and further cooperate with each other to jointly promote the internationalization, fashion and brand development of China menswear.

As the national "textile and clothing creative design pilot park", the largest menswear fabric brand base and R & D center in the country, the Guangzhou light textile trading garden has brought together many well-known men's clothing brand, has unique brand aggregation effect and scale advantage, the R & D level is the leading industry, and the strategic cooperation with the red cotton International Men's wear week, will effectively improve the Chinese men's clothing flexible supply chain from the source, and play a leading position in the pformation and upgrading of the National Men's clothing industry.

Since its establishment, the Guangzhou textile and light trading garden has been promoting the pformation and upgrading of the textile and garment industry. Through actively integrating multiple resources, continuously improving and optimizing the service strength and capability of the park, it is committed to forming a fashion industry ecosystem service system, which is based on surface accessories, exhibition and trade, creative design and research and development, supporting fashion publishing, e-commerce procurement, industry university research cooperation and exchanges, product quality inspection and inspection, technology finance, logistics and catering services, and innovates the modern business mode.

The park's careful layout design is an important part of the industrial chain, such as fabric development, plate making and sales, and practically implements the development mode of the whole industry chain of the textile industry, thus promoting the overall pformation and upgrading of the whole China textile business circle.

At present, the Guangzhou light textile trading garden is continuing to make efforts to build three centers: fabric research + clothing design + edition service, and actively promote the development of fabric branding, data development and industrial platform, so as to realize the link between industry and culture, environment and consumption, constantly upgrade and increase the price, and build the park into another Chinese fashion landmark, which is worth looking forward to.