2019 Women's Clothing Industry Market Size And Development Trend Forecast: Personalized Customization Demand Expansion

China business intelligence network: as the traditional consumer goods industry, the garment industry has benefited from the gradual recovery of terminal consumption. It has entered a period of transformation and adjustment, and is facing new changes in consumption upgrading and diversified demand. Many companies in the industry have maintained the development path of "brand + platform", and are striving to develop in the direction of management informationization, intelligent operation, product branding and service specialization. After many years of development, China's garment industry has formed a trade pattern with the retail apparel brand as the main body and the customized garment as the complement. The consumer awareness of consumption is higher and higher, and the middle class needs stronger and more high-quality customized garments.

According to the data, in recent years, China's clothing retail sales have maintained a relatively fast growth rate, and the market sales are in good condition. After 2012, the apparel industry in China was beset by high inventory, and the growth of retail sales of clothing products began to slow down. Although the apparel retail market has experienced a slowdown process, the total retail market is growing, and the development of retail enterprises above designated size is still optimistic. By the end of 2018, China's clothing retail sales reached 1 trillion and 71 billion 60 million yuan, an increase of 4.07% over the same period last year, breaking the trend of growth decline, an increase of 2.71 percentage points over the previous year. In 2019, China's clothing sales above scale will exceed 11000 billion yuan.

Data sources: public information, China Commercial Industry Research Institute

In the clothing market, women's clothing occupies a dominant position in the clothing market because of the women's natural beauty and fashion. In recent years, China's women's wear market is accelerating. According to Ou Rui International Statistics, the market scale of women's clothing industry in China reached about 923 billion 200 million yuan in 2017, an increase of 5.8% over the same period last year, and the growth rate has increased. It is estimated that the scale of China's women's clothing market will surpass trillion yuan in 2019.

The diversification of women's clothing brand and style promotes the development of fashion. Due to the general improvement of women's education level, the improvement of women's employment ratio and the continuous improvement of their social status, their economic independence, the right to speak in the family, and the right to decide continue to improve, and consumer demand has also been continuously improved, which has also become a new opportunity for the revival of women's clothing industry. In the female consumption population, the main consumer groups are concentrated at 20-49 years old, of which 25-34 years old women have strong consumption ability and consumption demand, and the proportion of women in this age group has increased considerably.

Source of data: European and International Business Research Institute