The Double Eleven Price Strategy Is Out Of Date, And The Main Idea Is To Buy Wisdom At Ease.

In November 1st, UNIQLO officially announced this year's double eleven strategy in Shanghai.

In the view of UNIQLO, the era of double eleven concerns about prices has passed. Under the new consumption demand, consumers are pursuing "quality shopping, smart shopping and worry free shopping". Based on this consumer demand, this year's double eleven, UNIQLO focuses on "better, faster, more value and more relaxed", starting from many aspects such as discount strength, goods, logistics, handheld flagship stores, marketing methods, etc., striving to enable customers to buy Premium new products at super value prices, faster to start their favorite products, and more convenient access to the latest fashion trend.

It is worth noting that UNIQLO is also on its "flagship flagship store" and has launched the "sharing friends' discount upgrade" coupon sharing function. As long as you invite three friends to help you, you can get full coupons (a total of 500 yuan is reduced by 50 yuan). It is not hard to see that UNIQLO is still making new attempts in how to efficiently drain it.

Select hundreds of popular products and focus on customers' energy.

During the double eleven period, UNIQLO introduced hundreds of autumn and winter new products, diverse versions and new designs. It covers a series of fashionable HEATTECH warm underwear series with hot style and single wear. It has been fired for 25 years and is still fashionable and soft. It is a new high-grade lightweight feather down series with fluffy profile and light heating. It also features autumn and winter functional aesthetic products, which are jointly developed with Olympic athletes, smart and warm, and new Hybrid high performance composite coat series.

In the tens of thousands of SKU, we select hundreds of popular explosive products to save consumers' time to choose goods.

Palm flagship store energy, direct line offline shortage pain point

As the own online platform of UNIQLO, the "flagship flagship store" will play the role of the offline powerline in the double eleven. At present, UNIQLO has opened up online store inventory and can buy all platforms. Online stores offer large / extra small code goods to meet different customers' needs. When shopping in physical stores, in case of shortage, they can consult the salesperson to use the experience of UNIQLO to "buy with the heart".

Linkage of the national super 700 stores, since the introduction of more convenient exchange

Online shop orders and store self service have been over 700 national stores in UNIQLO, and can be finished in 1 hours at the fastest time. This double eleven, UNIQLO all applicable stores in the country can be exchanged. UNIQLO flagship store orders, stores rushed to deliver the fastest 1 hours (within 3 km).