After Attending The London Fashion Week, Bosteng Conveyed Positive Signals To The World.

It is understood that in the case of the cancellation of international activities by many garment enterprises, Bosideng landed in London Fashion Week as an independent brand, becoming the first Chinese down garment brand to appear in London Fashion week. Bosideng's attendance at the same time reflects the strength of China's head clothing enterprises, and also sends positive signals to the outside world.

According to Bosideng relevant person in charge: the show is based on "China Red" as the main element, bold use of new fruit green, nuclear yellow, Van Gogh blue and other high saturation colors, highlighting Bosideng's sense of design and fashion. The most unforgettable thing is that at the closing show, the audience at home and abroad loudly shouted "China refueling".

As we all know, the sudden outbreak has caused great pressure on the garment industry. However, Bosideng has been producing protective clothing and 1500 Nissan protective clothing since February 6th. It is used for epidemic prevention and control at high speed crossing and other special industries. At the same time, the company also donated 300 million yuan of down clothing to the epidemic prevention line.

Bosideng said: Although the 80%-90% stores are still closed, the sale of winter wear down clothing has been completed before the Spring Festival. Sales in February and March accounted for only about 10% of the total sales. The overall situation is not affected by the epidemic.

Bosideng also said that the opening of stores under the line will be more cautious this year and will increase the proportion of online businesses. After taking online sales, the company's inventory has increased, but overall controllable.

Guo Yuan International released Research Report: Although the epidemic will affect the short-term performance of Bosideng, but the company insisted on "focusing on the main channel, focusing on the main brand", and the London Fashion Week's brand promotion, and constantly enhance the brand influence, the epidemic does not affect the company's future growth.

At present, Bosideng Tmall flagship store has daily live events, and there are about 50 promotional products. Except for some areas, shops can basically deliver within 48 hours. At the same time, in order to meet the consumer's trial demand, Bosideng Tmall flagship store also changed the 7 day no reason return service to 30 days without reason to return service.

In an interview with the China Daily News reporter, min Guang ya, a retail expert in garment industry, said that the epidemic will affect the layout of the clothing brand for future sales channels, and the clothing companies that rely on physical stores will usher in a major change.

Many research institutions are optimistic about the future development of Bosideng. Under the background of nationwide anti epidemic, Bosideng fully embodies the role of leading clothing companies, and improves the brand recognition of consumers.