Under The 12000 Lines, The Brand Entered Tmall Line, And The War Epidemic Became Online.

March 12th news, the outbreak of the outbreak so far, the market is affected by the new crown, the most direct and the most influential, is the film and television, catering, clothing And the service industry and so on, and the pressure and impact of physical commerce is far greater than that of online commerce. However, some enterprises or industries have begun to think about how to deal with the extreme situation, and have begun more attempts.

According to data released by Alibaba, there are 120 million offline brands opening flagship stores in Tmall and 1 million Taobao businesses. In addition, during the "38 Queen's Day" period, sales of over 20 thousand brands increased by 100% over the same period last year. The highest volume of Taobao's live broadcast led to an increase of 650% in volume.

According to the "business daily", the brand name of the new Tmall is very comprehensive. It covers all kinds of brands such as store brand, business circle brand, museum, tea chain store, etc.

For example, the international home giant IKEA, to the new tea drinking tea, football club Bayern, Datang West City Museum, tide card Bape and so on. Among them, the commercial brand of China's urban landmark, XINTIANDI Xintiandi, has set up a shop opening process within a week, and will soon enter Tmall.

In fact, since the outbreak of the epidemic, online shop has become the first choice for businesses, and the online brands under these main positions are not only accelerating the cats, but also entering the Taobao live room, opening the "national live broadcast" craze. Cloud sales, cloud kitchen, cloud shopping, cloud spring outing and other "cloud life" methods are popular, bringing convenience to people and other consumer life, but also allowing real businesses to recover online.

According to Taobao's February live broadcast monthly opportunity report, Taobao increased the number of new businesses 1 million last month. The number of new live businesses increased by 719%, and the number of live businesses by Taobao doubled over the same period. The weekly orders increased at a rate of 20% above the ring.

Take IKEA, which recently opened in Tmall, for example, the first live show of IKEA, for example, at 10 a.m. on March 10th, IKEA opened the first live broadcast of Taobao, launched 10 minutes, the number of viewers reached 27 thousand, and the number of online viewers during the peak period exceeded 300 thousand.

Ali auction data also showed that half a month ago, "online sales office" in Taobao live room to usher in a peak transaction, 1 real estate agency sold 9 Suites for 1 days. At the same time, nearly 4000 judges across the country saw the potential of "cloud selling houses". After the collective learning of Taobao's live broadcast, 763 courts opened Taobao live accounts.

Thanks to the existence of Taobao live broadcast, many enterprises have scheduled the spring new product conference to be held as scheduled. The Taobao economic warmth report (six) released in February 22nd shows that over the past 2 weeks, more than 2 million 400 thousand new products have been launched in Tmall; Adidas's Superstar50 anniversary has attracted 2 million 230 thousand online squatters; and earlier, some 10 new products sold by Lei Jun personally were sold out in less than 2 minutes. Taobao's live broadcast said that after the launch of the "cloud conference" mode in February 12th, it was too busy to make it to April.

In addition, it is worth mentioning that the recruitment of spring has not yet begun. 40 graduates from Taobao live in a Yunnan college have signed the employment agreement. It is reported that they will officially enter the live broadcast field as the "Taobao anchor" status.

In fact, the epidemic is a challenge and an opportunity for businesses. As more offline brands enter, they will also add. Speed product The process of brand digitalization will enhance the ability of digitizing business operators and promote the transformation of entity commerce into Internet. In the long run, even if the epidemic is over, the line can complement each other and serve consumers better.