6 Consecutive Years Of Rapid Growth, Anta'S Revenue In 2019 Reached 33 Billion 928 Million

In March 24th, Anta sports (02020.HK) disclosed its performance for the year ended December 31, 2019.

According to the announcement, in 2019, Anta group realized an income of 33 billion 928 million yuan (the same below), an increase of 40.8% over the same period last year, and the profit attributable to shareholders was 5 billion 344 million yuan, an increase of 30.3% over the same period last year. This is Anta's 6 consecutive year of sustained growth.

　　 Anta brand accounted for 51.4% of the total revenue.

From the brand perspective, group revenue mainly comes from Anta, which accounts for 51.4% of the total revenue. According to the earnings report, the revenue of Anta division increased by 21.8% to 17 billion 450 million yuan compared with 2018. Anta group believed that the growth of Anta segment revenue was mainly attributed to the recognition of Anta brand and its products, which promoted the steady growth of the earnings of Anta brand, and the significant increase in the earnings of Anta children.

In fact, Anta brand, through the innovative technologies such as hydrogen technology, A-WEB, FLASHFOAM, environmental protection technology and so on, has joined the international network of IP, such as manway and Coca-Cola, to create a red cross network.

According to Nielsen consumer survey, more than 70% of Anta's consumers are 95 young people. This proportion is still rising; Anta's "joint name" rate is more than 50%; the sales of international basketball star Clay Thompson KT family products increased by 60% over the same period last year, and the annual sales volume kept the forefront in the Chinese basketball shoe category market.

Anta brand will invest more than 1 billion yuan for technological innovation in the next 5 years, and the contribution rate of innovation products will exceed 40%.

　　 Fei Le FILA successfully hatched two years of sub one billion brands of water quality.

Earnings report shows that FILA brand revenue increased 73.9% to 14 billion 770 million yuan.

FILA segment revenue growth is mainly attributable to the continuous improvement of the market awareness of FILA brand and its products, the strong performance of retail business, the increase of physical stores and the improvement of store efficiency, and the development of e-commerce.

In 2019, the FILA brand equity index (brand awareness, reference rate, preference and purchase rate) increased by 60% compared with last year, and the increase was the highest in the industry.

With the signing of K, Ki, Wu Jinyan and other new spokesmen to cooperate in the China Open tennis tournament, Jagger shoes in Tokyo World Limited start... Attracting a large number of young audiences.

Through the brand strategy of full scene and full cycle, fie FILA has successfully hatched two sub brands of water quality over one billion levels: Children's brand FILA KIDS for 3-15 years old age (2 billion yuan for running water) and FILA FUSION (95 yuan) for Z generation after 95.

The DESCENTE flow of the brand has increased by 75% over the same period last year.

As a high-end professional sports brand, DESCENTE has achieved an increase of 75% over the same period last year.

Desanto, China has developed high-end products such as comprehensive training, women and skiing. The high quality ALLTERRAIN professional series and SKI product series have stabilized a large number of loyal high-end consumer groups. At present, there are 136 outlets in 42 cities, all located in China's high-end high-end shopping malls.

Total membership reached 70 million, electricity sales increased by 40%.

According to the announcement, in 2019, Anta, FILA, DESCENTE and other brands had nearly 70 million high-quality members. Through the establishment of the membership management system, the rate of re purchase was greatly increased.

Through cooperation with Tmall, Jingdong, vip.com and other key e-commerce platforms, sales grew by 40% over the same period, and the daily peak value of orders reached 8 million.

As of December 31, 2019, the number of Anta stores in China (including Anta children's independent stores) was 10516 (2018 year-end: 10057). There are 1951 FILA stores (including FILAKIDS and FILAFUSION independent stores) in mainland China, Hongkong, Macao and Singapore (2018 year-end: 1652), while there are 136 DESCENTE stores in mainland China (the end of 2018: 117).

In addition, there are 185 KOLONSPORT stores in mainland China and Hongkong (2018 year-end: 181). There are 114 SPRANDI stores in mainland China (2018 year-end: 104). There are 41 KINGKOW stores in mainland China, Hongkong and Macao (2018 year-end: 77).