The Transformation Process Of Wenzhou'S Giant Shoe Export To Domestic Sales

In Wenzhou, known as the "shoes capital of China", many foreign trade shoe enterprises have experienced delays in the recent years or have been canceled. How to get out of the predicament? Wenzhou's enterprises and governments have begun a transformation breakthrough.

Wan Jia Yong runs a small and medium-sized foreign shoe enterprise in Lucheng, Wenzhou, and produces 90% of its leather shoes exported to Russia, South Korea, Australia and other countries. With the outbreak of oversea epidemic, the order quantity was cancelled by 30%, and the delayed confirmation order accounted for about 20%. The machine in the workshop of the enterprise was halved overnight.

Wan Jia Yong, general manager of Wenzhou Ju Na Shoes Co., Ltd.: the first thing we do every day is to see what the development of foreign countries and our business dealings are all about. What are the lives of so many workers?

Overseas markets are blocked, can they turn to domestic sales? Foreign trade shoes and domestic shoes not only have different marketing channels, but also differ greatly in technology.

The dilemma that Wan Jia Yong encountered is not a case in Wenzhou. Many foreign shoe enterprises have encountered the situation of postponed delivery and withdrawal of orders. How to help enterprises tide over the difficulties, the Wenzhou Municipal Bureau of Commerce began planning to crack down on the work plan of "protecting foreign trade orders" as early as in February, and every foreign trade enterprise has stationed a liaison officer in the enterprise, and has been firmly in line with foreign trade enterprises.

Dong Shengkun, deputy director of Commerce Bureau of Lucheng District, Wenzhou: at present, we have obtained over 100 billion yuan of emergency loan funds for stable foreign trade, and one to one precise support for enterprises. On the issue of sales of enterprises, we actively use the platform of various "cloud docking" and "cloud investment" in cities and districts, butting thousands of buyers and distributors in China.

In order to alleviate the financial difficulties of SMEs, Wenzhou has successively introduced a series of measures such as reducing taxes, delaying taxes and fees, increasing rent relief, strengthening credit guarantee, and reducing financing costs, so as to help enterprises tide over difficulties.

Liu Shaozhuan, office director of Wenzhou Ju Na Shoes Co., Ltd.: there is about 500000 yuan for the refund of social security, and then the transfer of employees to chartered cars, and the interest on loans is also very low. It is only about 3 yuan, and the total cost reduction is up to about 1000000 yuan.

The positive action of the government made it easier for the Wan family to suffer from the shortage of orders, and began to boldly invest in domestic production lines. However, new difficulties have emerged again. Because of the inaccuracy of the domestic market consumption trend, the number of 30 domestic sales shoes designed by the company's designers has failed.

Jiang Lijun, manager of the Development Department of Wenzhou Ju Na Shoes Co., Ltd.: a little crumbled. It's really hard to export to domestic market. At that time, the design team had a bit of an idea that they didn't want to do. We still consider that the factory must survive, and we must go all the way to get better development and pain again.

After continuous trial and error, we have finally designed the domestic footwear with the characteristics of wear-resisting and folding of the foreign trade shoes and fitting the domestic consumers' vision. In March 16th, the newly purchased 2 domestic shoe production lines in the workshop of Wan Jia Yong were formally put into operation, and sold to all parts of the country by the way of net live broadcast, goods delivery and electronic business platform distribution, etc., in the form of 5000 to 10000 pairs per day.

Although the transformation of the road is still difficult, but Wan Jia Yong has made a breakthrough in the transformation of breakout.

Wan Jia Yong, general manager of Wenzhou Ju Na Shoes Co., Ltd.: through the efforts of the enterprises, through the help of the government and people from all walks of life, we have made plans. Through these efforts, we still have the confidence to tide over this difficulty.