La Natsu Bell Lost Control Of French Brand Naf Naf For 2 Years?

Recently, La Natsu Bell group announced that it was notified in May 16th that its Naf Naf SAS, a wholly owned subsidiary of France, had failed to repay suppliers and local government arrears, and the local court had ruled that it started the judicial reorganization.

Since the local court has appointed the judicial administrator to assist Naf Naf SAS in all or part of its business operation, La Natsu Bell therefore lost control of Naf Naf SAS and no longer incorporated it into the company's consolidated statements.

Naf Naf SAS is a French dress brand. It once belonged to the French VIVARTE fashion group. This brand product was loved by female consumers aged 25 to 30 years old in a concise and lively design style. It had been in France for a long time. Its sales accounted for 35% of the group's turnover, and sales reached 8 billion 300 million euros between 2001 and 2002.

In April 2018, La Natsu Bell proposed the motion to acquire Naf Naf SAS in France, and proposed to invest 20 million 800 thousand euros in its 40% stake. In November 2018, it reconvened the board of directors and passed the motion on the acquisition of France's Naf Naf SAS 60% stake, and La Natsu Bell finally held all the shares of Naf Naf SAS.

The acquisition aims to further enrich the La Natsu Bell brand portfolio through investment in international clothing brands, practice the company's multi brand strategy, and enhance the company's penetration and influence in the international fashion market.

In less than two years of acquisition, La Natsu Bell group has invested a lot in Naf Naf SAS. According to statistics, as of March 31, 2020, the group provided Naf Naf with a total operating support fund of 96 million 135 thousand and 600 yuan.

In addition, there are also attempts to introduce the Naf Naf SAS brand into the Chinese market and set up offline stores, and provide a series of measures such as operating capital support, asking the management to control the budget and selling some stores by operating loans and opening letters of credit.

However, a series of "running in" has not achieved any significant results. This marriage, which lasted for less than two years, is even more arrears with Naf Naf SAS. It will soon be forced to break up. It can not help but sigh that La Natsu Bell has bought a deficit for two years.

At present, La Natsu Bell, who has lost two consecutive years, is facing the risk of delisting. What will be the impact of losing control of Naf Naf SAS on the promotion and planning of La Natsu Bell's domestic business?

La Natsu Bell told reporters that there was no direct impact. "Naf Naf SAS has been reorganized judicature, and the local court has appointed the judicial administrator, and the company has lost control of it. The specific circumstances and effects depend on the outcome of judicial reorganization.

It is reported that La Natsu Bell has launched a new maiden wind brand Lachapelle SPORT, and in May 10th in Tmall, the brand was first established in 2003, there are a number of offline stores, the main line of development. In 2016, the brand name was changed to Puella. Now the Lachapelle SPORT and Puella two brands will exist independently.