In The First Half Of The Year, The Online Channel Revenue Of Taipingniao Was 1.124 Billion Yuan, With A Year-On-Year Increase Of 25.64%

Recently, the Pacific bird released its 2020 semi annual report. According to the report, in the first half of 2020, the revenue of taipingbird increased by 3.11% to 3.217 billion yuan, and the net profit was 120 million yuan. The net profit after deducting non recurring profit and loss attributable to shareholders of listed companies increased by 127.68% to 55.8657 million yuan year on year.

Taipingniao said that in the first half of 2020, the retail sales of e-commerce channels grew rapidly, realizing a large growth of online revenue; in the second quarter, the offline income rapidly resumed growth, but due to the great impact of the epidemic in the first quarter, offline income in the first half of the year decreased year-on-year.

From the perspective of its channels, in the first half of the year, the offline channel revenue of taipingniao was 1.954 billion yuan, a year-on-year decrease of 10.42%; the online channel revenue was 1.124 billion yuan, with a year-on-year growth of 25.64%.

Taipingniao disclosed in its semi annual report that it also promoted its retail performance through store live broadcasting and small program retailing, and carried out live broadcasting with online celebrities such as Weiya, Li Jiaqi, Liu Tao and Lin Yilun, so as to improve the company's brand influence on the premise of ensuring financial returns.

In addition, with the help of the company's flexible inventory management system, the company has further improved the efficiency of its inventory management from the first half of the year.

According to the financial report data, as of June 30, 2020, the original value of the company's inventory of goods was 1.976 billion yuan, 1.25% lower than that of the same period of the previous year, and 4.08% lower than that of the beginning of the year. While the company's operating income increased, the original value of commodity inventory continued to decrease.