Keqiao Fashion Week And "Everyday Fashion" Series Activities

If you have faith, you can go far; If you believe hard, you will walk far. In 2023, under the complex and severe situation at home and abroad, the pace of China Light Textile City will be confident, solid and powerful. The government and enterprises will work together, the international and domestic tracks will be parallel, and the online and offline forces will be simultaneous. Ecology and development will fly together. With internationalization, high-end, intelligent, and green as the keynote, it will sing the theme of high-quality development.

This year, Keqiao Textile City created miracles and gained many honors through hard work. "Keqiao Textile" has become the industry's first regional brand with a value of 100 billion yuan. China Light Textile City has been listed as one of the top 100 comprehensive commodity markets in China and the meritorious market in China's commodity market. Many textile enterprises have been selected into the list of national enterprises with intellectual property advantages in 2023

In this year, international events were held one after another, and the international influence continued to increase. The 6th World Cloth Merchants Conference was integrated with the annual meeting of the International Textile Manufacturers' Federation for the first time. Keqiao International Textile Expo, Keqiao Shishangzhou and other local grand events continued to be brilliant. The 2023 China textile industry "Belt and Road" conference was held in Keqiao, and Keqiao became the county (city, district) undertaking the most competition and training tasks outside Hangzhou in the Hangzhou Asian Games

This year, Keqiao Textile City raced against the clock to achieve high-quality development "acceleration". Promote the establishment of the "Shuiyun Textile City" city style model area with high standards, orderly promote the two major projects of "Digital Textile City" and "Digital Logistics Port", do a good job in the two pilot projects of cross-border e-commerce and market procurement trade, and actively hold online activities such as cloud exhibition, cloud docking, cloud live broadcast, cloud release, etc

The data shows that in 2023, the turnover of China's textile city market cluster will be 271.636 billion yuan, with a year-on-year growth of 8.22%. The online market of the textile city will achieve a turnover of 89.309 billion yuan, with a year-on-year growth of 10.38%. The turnover of the two "online and offline" markets of the textile city will exceed 360 billion yuan. 5164 newly registered market entities, with a net increase of 2585, including 2106 newly registered enterprises, with a net increase of 1302. A total of 2718 market entities of various types have been registered on the online information platform for purchase trade of light textile city market. In 2023, Keqiao District will export US $4.3 billion through market purchase trade, an increase of 56.65% year on year, exceeding the target. For Keqiao Textile City, this group of data is extraordinary. It is not only a "report card" of unremitting efforts in 2023, but also a "mission letter" of forging ahead in 2024.

　　 Step on the open beat

Take off, forge ahead and open up to the world. Walking in China's textile city market, foreign faces with different skin colors linger in the sea of fabrics, making this small town in the south of the Yangtze River even more "international". In 2023, on the occasion of the tenth anniversary of the "Belt and Road" initiative, Keqiao Textile City will comprehensively implement the decision deployment of "the first opening project" of Zhejiang Province to improve the capacity of "sweet potato economy", promote the global textile industry, and build a textile community of shared destiny.

The exhibition industry is booming, gathering business popularity. In 2023, Keqiao Textile City will host a series of activities such as the International Textile Manufacturers Federation China Shaoxing Keqiao Conference and the 6th World Cloth Merchant Conference in a high standard. The two major textile industry events will achieve the integration of resources and platforms for the first time. A total of more than 10 important events will be held, attracting more than 1000 textile elite representatives from nearly 60 countries and regions to Keqiao, with 700000 online viewers, It effectively promoted the integration and linkage between Keqiao and the global textile industry chain, and released the strong magnetic field effect. At the same time, with Keqiao Spring and Autumn International Textile Expo as the representative, 13 textile industry exhibitions were held throughout the year, forming a new pattern of "one exhibition and diversity" and gathering the eyes of global textile practitioners.

Both international and domestic tracks are parallel, improving the sound volume of Keqiao. In 2023, "Silk Road Keqiao · Covering the World" - 8 domestic textile cluster upstream and downstream matchmaking meetings were held in Shenzhen Nanyou, Dandong, Wuhan, Yudu, Zhengzhou, Shantou, Qingdao and Chongqing, and 3 overseas itinerant exhibitions were held in Seoul, South Korea, Italy and Malaysia. A total of more than 1000 market operators and more than 3500 purchasers conducted precise matchmaking. At the same time, six overseas stations of the textile city have been set up, including Seoul in South Korea, Ho Chi Minh in Vietnam, Dubai in the United Arab Emirates, Dhaka in Bangladesh and Istanbul in Turkey, to provide services such as overseas offices, overseas fabric stores, overseas matchmaking conferences, and fashion product launches.

Today, Keqiao Textile has a sales network covering 206 countries and regions, with a daily market passenger flow of 100000 person times, making it a "gold digger" for global textile people. In 2024, Keqiao Textile City will actively focus on the role of the main body of the overseas market, make every effort to build a new international trade system integrating "overseas stations, overseas pavilions and overseas warehouses", embark on a systematic, large-scale and standardized road to the sea, and further enhance Keqiao Textile's industrial voice and international influence.

Play fashion accent

One city light textile, all fashion. Today's Keqiao, based on the unique advantages of "industry+market", the fashion creative industry is booming, and is going to Milan for the fashion appointment at an amazing speed. As a demonstration county for the construction of a strong intellectual property county in China, in 2023, the design service revenue of enterprises in Keqiao District Textile Industry Creative Design Base will be 408 million yuan, up 7.62% year on year.

"Fashion every day" builds the platform. In 2023, Keqiao Fashion Week and the "Everyday Fashion" series of activities will move forward interactively, showing Keqiao's brand new image of fashion creativity, scientific and technological innovation, green development and diversified integration. The "Fashion Everyday" series activities were carried out regularly, and 115 fashion activities were held throughout the year. The fashion week in spring and autumn was successfully held, and the "Keqiao Day" of Milan Fashion Week was held for the first time to accelerate integration into the world fashion trend.

"Keqiao Best Choice" plastic brand. In 2023, Keqiao Textile City will further promote the construction of "Keqiao Optimum Selection" regional public brand, and continue to create fabric, wall cloth, curtain, printing and other series. 65 brand enterprises will be cultivated and 27 pilot enterprises will be evaluated throughout the year. At the same time, we accelerated the promotion of brand output, carried out four brand promotion activities, including the closing show of Guangdong Fashion Week, Wuhan Matchmaking Meeting, and "Keqiao Best Selection" static exhibition, and sang "Good Fabrics, Keqiao Made" through collective brand building.

"Jingwei Plan" gathers talents. In April this year, the new talent policy version 2.0 of Keqiao District was released, and the multi-level funding projects of "Innovation and Entrepreneurship Competition for High end Talents at Home and Abroad" and "Jingwei Plan" were implemented in depth, creating favorable conditions for new talents in textile fashion creative design to come to Keqiao for development. 27 creative design talents were selected in the "Jingwei Plan" throughout the year, and 8 talent projects were launched, forming a collaborative innovation ecosystem of the textile industry that runs through the talent chain, creative chain and industrial chain.

　　 Toggle the wisdom note

The digital wave surges forward, and the smart textile city soars. In 2023, China Light Textile City will focus on the integration of data and reality, and continue to promote the construction of "digital light textile city", "digital logistics port" and other major projects, with the goal of reshaping the new advantages and development of the real market as the starting point, to create a convenient trading environment, internationalized business atmosphere, integrated service functions Chinese modern new professional market with intelligent market management.

New product promotion for business operators, online live broadcast, cloud exhibition and other innovative measures emerge in endlessly to help business operators expand the market and grab orders; In view of the large number of shipments and scattered stacking in the market, Lida intelligent logistics platform has established multiple collection points in the market, and centralized distribution and unified scheduling are carried out in the collection and sorting area, which not only solves the difficulties of operators, but also solves the environmental problems around the textile city yard; Aiming at energy conservation and emission reduction, optimize the workshop environment, build a "smart factory", realize the integrated data interaction between workshop equipment and information scheduling, monitoring and management systems, and replace the "dirty, messy and smelly" in the past with clean and tidy... Break through difficulties, unblock points, and focus on key points, and China Light Textile City uses digital empowerment to plant fertile soil for scientific and technological innovation.

When textile meets "cloud", China Textile City is stepping on the cloud. In 2023, Keqiao Textile City will deeply implement the "No. 1 Development Project" of digital economy innovation and quality improvement deployed by the Zhejiang Provincial Party Committee, help "governance" with "wisdom", promote the optimization of business environment and the deepening and implementation of the "No. 1 Reform Project", promote the efficient operation of logistics, people flow, information flow and capital flow behind digital resources, and create a "new engine" of Keqiao textile innovation and development.

　　 Demonstrate the charm of green

Ecology and development fly together, and the green water is golden. Guided by the national goal of carbon peak and carbon neutrality, in 2023, Keqiao Textile City will continue to aim at the goal of "green high-end and world leading", and accelerate the exploration of the green manufacturing system of the whole industry chain with green materials, green printing and dyeing, green production, green certification, and circular development as the core. At the same time, we continued to deepen the construction of the second phase of "Shuiyun Textile City". The construction of Kedong Bridge and New Asia Market project was fully advanced. The design town and international fashion port orderly advanced the preliminary work, and the hardware function and style and environment of the professional market achieved "double improvement".

As a pilot certification of "carbon footprint logo", in 2023, Keqiao Textile will actively assume social responsibility, promote the green transformation of Keqiao's traditional textile industry, and enhance its comprehensive strength and international competitiveness. Today, Keqiao textile, cotton, linen, wool, silk and other natural fibers are booming, new materials and new technologies such as recycled chemical fibers and bio based chemical fibers are constantly transforming, energy conservation and consumption reduction, cleaner production, pollution reduction and efficiency enhancement, and resource reuse are further promoted in the printing and dyeing industry, and green factories, green products, and green parks are constantly emerging, To explore the "Keqiao experience" for the early realization of "carbon peak and carbon neutrality".

In 2023, the project of Shuiyun Textile City Featured Industrial Landscape Area officially passed the provincial acceptance, drawing a new era "Fuchun Mountain Residence Map" full of "Keqiao charm". With the two major elements of "International Textile Center+Famous Jiangnan Water Town" as the resource characteristics, the Shuiyun Textile City Featured Industrial Landscape Model Area focuses on the three construction goals of "Global Light Textile Innovation Engine, New Jiangnan Poetic Urban Model, and Charming Life City Center", and takes the path of creating a high point, shaping the center, and prospering the style, We will build Keqiao Light Textile City into a model for market transformation and upgrading in the new economic era, and achieve the goal of "global upgrading, global beauty, and systematic remodeling" of the light textile city market area.

In the past 2023, China Light Textile City has been determined to forge ahead and forge ahead, set the pace of opening up, play the strong voice of fashion, play the smart note, and demonstrate the charm of green, constantly explore new quality productivity, and form a new high-quality development ecology of collaborative innovation and two-way rush; In 2024, China Light Textile City is full of ambition and confidence. It will accelerate the promotion of the three advantages of "textile market, textile industry, and textile scientific innovation" into "three highlands", make every effort to build "five centers" in the modern textile field, and be a good pacesetter and new force in the new journey of building a modern "international textile city".

(Source: Textile and Clothing Weekly/Wang Li)