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Beijing Fashion Week "Fashion Enjoyment Festival" Stimulates Consumption Boom

2024/3/28 21:07:00 11

　　 AW2024 Beijing Fashion Week was successfully held in Zhengda Center from March 18 to 22, 2024. At the same time, in order to actively respond to and implement the relevant requirements of the Beijing Municipal Bureau of Commerce's Work Points for the Cultivation and Construction of Beijing as an International Consumption Center City in 2024, help the cultivation and construction of Beijing as an international consumption center city, and effectively stimulate the vitality of the spring fashion consumption market, the theme of this Beijing Fashion Week is "Enjoy New Clothes, Gather Beautiful", From March 16 to 24, the "Fashion Joy Festival" was jointly held with Wanda Business Management Beijing City Company in 12 commercial squares in Beijing, as well as 18 shopping malls under Wangfujing Group, including department stores, Dong'an Market, Chang'an Shopping Mall, and more than 500 brands including Bosideng, ERDOS, EP Yaying, Landside, Chow Tai Fook, Beijing Gongmei, Xuelian, Tongniu, PURE TOUCH, and so on. The purpose is to guide the market main body to actively introduce preferential promotion measures, create a beautiful shopping atmosphere full of spring and infinite vitality for the masses, deeply stimulate the purchase enthusiasm of consumers, and drive the consumption boom.

Wanda Plaza Beijing Tongzhou Store

　　 In order to meet the people's needs for a better life, this "Fashion Enjoyment Festival" also brings a rich and multi-dimensional consumption experience to the masses of the people. By creating new scenes and new experiences for fashion consumption, it attracts more consumers to participate, promotes the rapid development of the fashion industry, and thus helps to improve Beijing's position and influence in the international consumer market. Gongmei Mansion, located in Wangfujing Pedestrian Street, held a consumption promotion activity with the theme of "Fashion Joy Festival - National Fashion Leading Intangible Cultural Heritage Empowerment". In order to continue to increase the immersive experience atmosphere of the great power tide, an immersive interactive electronic teaching and research experience area is set up in the southeast corner of the third floor of the building and traditional culture research activities are carried out, so that consumers can learn a broader range of intangible cultural heritage and Beijing arts and crafts cultural knowledge in art practice, while building a museum style shopping mall to promote cultural and tourism integration, cultural benefits The beginning of new consumption and other fields is "to be new and better".

Gongmei Building

　　 The Beijing Department Store under Wangfujing Group opened the theme activity of "WOMEN We Are More Than One", and the micro exhibition space of "Multifaceted Life" was unveiled on the first floor to show the power of women; Wangfujing is happy to build "the first outdoor sports supply station in Wangfujing area", and cooperate with the cycling community of LAX-MKT Qingsong Supermarket to carry out cycling activities. The fashionable and interesting interactive form effectively links the "itch points" of young people's consumption.

Wangfujing Department Store

　　 During the "Fashion Enjoyment Festival" of AW2024 Beijing Fashion Week, the consumption in the cooperative business district showed a vigorous vitality and recovery trend. According to incomplete statistics, the sales of Wangfujing Group's stores in Beijing increased by 12.7% year on year, the customer flow to stores increased by 77% year on year, the overall sales of Zhengda Business District increased by 16% year on year, and the passenger flow increased by 17% year on year, Wanda Plaza's sales volume and passenger flow in Beijing are on the rise.

　　 With the successful conclusion of AW2024 Beijing Fashion Week and the effective implementation of multi-dimensional initiatives of the "Fashion Joy Festival", it can be predicted that Beijing will take a more solid step on the road of cultivating and building an international consumption center city, bringing more high-quality and fashionable consumer goods and services to global consumers. In the future, Beijing Fashion Week will continue to play its leading role in the fashion industry, promote the leap of Beijing's fashion industry and contribute to building a fashion city with international influence by holding more high-quality and high-level activities.