Bienlefen: Multi Brand And Multi Track 2025

At a time of increasingly fierce competition in the global fashion industry, the leader of China's golf apparel industry, Bienlefen Group, continues to lead the industry development trend with its forward-looking strategic layout and excellent brand operation capability.

Bienlefen Group Headquarters Park

Bienlefen Group Headquarters Park

It can be seen from the multi brand matrix strategy of Biyin Lefin Group In August, BEILEFEN Group acquired the British luxury brand KENT&CURWEN, which has been a century old brand, and has since firmly embarked on an international, young and high-end development path. KENT&CURWEN has been renewed and upgraded with the support of its "new owner". Recently, KENT&CURWEN has been acting repeatedly. two thousand and twenty-four In September 2005, KENT&CURWEN made its debut in London fashion in spring and summer 2025.

KENT&CURWEN2025 Spring and Summer London Fashion First Show College Style Design

KENT&CURWEN2025 Spring and Summer London Fashion First Show College Style Design

February 2025, 2025 The London Fashion Show in autumn and winter was once again shocked. The global ambassadors of London Fashion Week Hu Bing, Hu Lianxin, Zhai Zilu, Enli and other "stars" gathered to witness the British fashion shining internationally. KENT & The new CURWEN products, developed by the Paris Creative Center in France, have been launched into the London Fashion Week for two consecutive times, marking the strong return of the originator of the academic style, and also demonstrating KENT& CURWEN's new British fashion has built a distinct brand division for the Group's multi brand strategy.

KENT&CURWEN2025 Spring and Summer London Fashion First Show College Style Design

KENT&CURWEN2025 Spring and Summer London Fashion First Show College Style Design

KENT&CURWEN2025 Spring and Summer London Fashion First Show College Style Design

In addition, Bienlefen Group did not stop at the successful integration of KENT&CURWEN, but continued to work hard on multi brand tracks. The group has a deep insight into the market demand, and launched the trendy brand "BIEMLOFEN" for young consumers in early 2024. With unique design concepts and avant-garde fashion elements, the group quickly occupied the market and became a hot spot pursued by young people, BIEMLOFEN not only shines brilliantly in the domestic market, but also actively distributes overseas markets, and rapidly expands brand influence through online and offline omni channel marketing strategies.

Biyin Lefin xHattie Stewart Co branded Art Breaking Circle

Biyin Lefin Golf × Harvard University Co branded Pop up Shop

At the same time, the core brand "Biyin Lefen" of Biyin Lefen Group also continued to upgrade, and constantly launched new product series that meet the needs of high-end consumers. By strengthening cooperation with well-known designers, artists, international high-end universities and well-known IP, the Group has perfectly integrated traditional crafts with modern aesthetics to create a series of clothing products with cultural heritage and a sense of fashion. These innovative measures not only consolidate the leading position of Biyin Lefen in the field of golf apparel, but also inject new vitality into the diversified development of the Group.

Cooperate with China's national golf team to create talent plan and grow together with China's golf

Driven by the multi brand strategy, Biyin Lefin Group has achieved a magnificent transformation from a single brand to a multi brand matrix, which not only improves the market competitiveness of the brand, but also provides consumers with more diversified choices. In the future, with the continuous exploration and deep cultivation of the Group on the multi brand road, it is believed that there will be more eye-catching brands to rise and jointly write a brilliant chapter of the Biyin Lefin Group.