Brand Underwear Agents Retail Management

For a long time, there are relatively few aspects of underwear on the clothing section. Some time ago, business travelers and several underwear friends talked about the current situation of underwear. Though underwear is a high profit but sometimes it can not be measured for a time, it is not as easy to grasp as it is in general clothes. Do you have any relevant information?

Now I'll arrange a copy and share it with EMKT's clothing friends. Please give my heartfelt suggestions!

Underwear (Wen Xiong), after years of development, is now clearly in a period of pformation, because many underwear manufacturers and agents have met with confusion, but their direction and method are stumbling around.

Are asking, how do we go next?

In the pitional period, the market is bigger than the method, the direction is wrong, everything is wrong, the direction is bigger than the method, the innovation decides the future.

Therefore, the most important thing for today's underwear agents is to have a clear direction, to determine the direction of future development with the direction of the flag, to determine the direction to think of all kinds of methods, means and means, otherwise everything will be futile.

Retail is the focus of future underwear.

Whether manufacturers or agents eventually compete in the retail field, the channel management in the past few years to the later decisive end is reflected here, because as an agent, the product is a pit station here, only retail outlets can achieve value, and only retail can make profits.

Therefore, under the existing resources of underwear agents, including the strength of underwear brand, the existing subordinate customer network, and their own management mode, how to further grasp the channels in hand, and to control the terminal, to create wealth for their own use.

First, manufacturers' factors

The agent is first supplied by the manufacturer, and the agent does not have the right to speak. What products do the manufacturers come out without, you accept what products, most of them provide product information, but actually they can not accept information. Because manufacturers have the overall idea of the manufacturers, it is difficult to take into account the agents in a certain area. Therefore, there are always dissatisfied places, which are manifested in the product structure, cup type discrepancy, color difference, and the time of delivery.

It is impossible for manufacturers to be fair.

How to win more manufacturers' resources (or most favored agents) under such circumstances is a problem for agents to ponder.

Let manufacturers feel that the importance of the region is the key, good financial reputation for manufacturers is the first element, do a good job in communication with the regional manager and communication with the leadership of the manufacturers.

With the help of the manufacturers, it is time to win the business in the region.

Two. Terminal customers

The downstream connections of agents are terminal customers, all kinds of retail affiliation, shopping malls, supermarkets, and joint ventures.

For various forms of retail customers, it is necessary to have the ability to control and coordinate the advantages and the agency rights and obligations of agents.

For an agent, if the product is not strong enough, how to win in the channel, the agent knows that the service is not enhanced, but it is only limited to the service staff to be more diligent, to get more goods for customers, and to give more promotional products.

Because of these, agents can not get comparative advantage in competition.

The way to ensure that other agents do not imitate and follow up is to provide a deeper level of service for the terminal's management and to form enough comparative advantages to play a more advantageous role in the channel competition.

Three, agents themselves

The connection between the manufacturer and the terminal is the agent itself.

As a middleman of wholesale, it has been shown that it will be compacted or replaced. It is an indisputable fact that manufacturers directly establish the retail terminal. The general underwear factories can invest a lot of manpower and material resources to build their own sales network in their own province. We can see that, especially the underwear enterprises in Guangdong, and have expanded to other provinces, it can be seen that the retail businesses that the major manufacturers prefer are not agents.

As a small manufacturer, there is no ability to build its own sales network, but it is also a secret force. Therefore, it is necessary to develop our retail business as an agent.

Otherwise, when the manufacturer withdraws the agency right, it will lose the source of water and lose the significance of agency.