Yansha Friendship Mall, Beijing Women'S Clothing Is A Big Family.

What brand do Beijing people wear most?

In Beijing, more than 3000 brands of clothing, such as women's clothing, fur coats, men's suits and sportswear, are sold in more than ten brands such as Lining, Guan Qi, Western clothing, Yi Wen, Pierre Cardin, gentry, white-collar and so on. With the leading sales and brand image, they won the title of "Beijing brand clothing sales gold medal" in eleven.

Beijing people recognize Beijing brand very well.

Among the branded garments that won the gold medal of marketing, there are many "authentic" local brands in Beijing, such as Lining, admired, white-collar workers, who are among the top sales of similar garments.

The Beijing brand is the most popular in the women's clothing market. In the top 20 women's clothing sales in 2006, Beijing brand accounted for ten.

With the improvement of consumer purchasing power, international brands are showing a strong upward trend.

In 2006, the women's clothing brand ONLY first came to the throne of the same product sales champion, and this position was occupied by the current runner up white collar for the first two years, and the third is the international professional women's clothing brand.

Women's clothing market is the most competitive.

"Women's clothing market competition is the most intense of all kinds of clothing."

Wang Binbin, Minister of network development of Beijing business information consulting center, said.

Statistics show that the top twenty brands of women's clothing sales account for only 1/4 of the total market, which is quite different from that of cashmere sweaters and leather garments with high brand concentration.

Yansha has become a big fan of clothing.

In the shopping mall with more than 100 million yuan in sales, Yansha mall has won the sales title in many categories, such as women's wear, men's shirt, suit and leather clothing.

The Cui Wei building, the main middle end market, has won the biggest sales in children's wear and cashmere sweater market. The civilian department store has been sitting on the top of the sweater sales champion for three years in a row.

Yansha friendship mall is synonymous with high-end department stores in Beijing.

In many people's eyes, Beijing Yansha friendship mall itself is like a luxury, so that a popular saying is also popular among consumers: "if you want to know the life of the world's rich, go to the Yansha mall."

Although many new high-end shopping malls have grown up, Yansha has developed a group of loyal customers with many years of operation.

The parking lot of Yansha friendship mall has always been full of famous cars, and the rich people who are shopping here obviously surpass young senior white-collar workers.

The salesperson of Zegna counters told me that "successful people aged 30 to 45 are our customers' customers, many of whom have been shopping in our stores for 10 years."