Cottage Wind &Nbsp; Shoe Enterprises How To Break Through

Speaking of " Shanzhai "Involuntarily reminds of" Adi Wang ". Whether from trademarks, brand names, or advertisements and advertising slogans, "Adi Wang" is very similar to the famous international sports brand "Yu". In the popularity of Shanzhai, the headache is Adidas The shape is easily copied, and the "Shanzhai" figure can be seen everywhere. Obviously, it is insurmountable for every shoe company to pursue the competition threshold. So how can shoe companies break through?

Independent innovation is the life of an enterprise, the soul of a brand, the foundation of development power, and the innovation can bring the stabilizer into account when the enterprise has possessed the corresponding market share. It is ridiculous to let many "Shanzhai" know that it is necessary to grab in others' occupied market. Because of this, enhancing the capability of independent innovation has been the internal power of the enterprise's marketing strategy. Since innovation is the dominant force in the economic development of shoe enterprises, our shoe enterprises must promote economic growth through technological innovation, from passive imitation to innovation driven, and from single technology oriented bureau to diversified development. Seizing the development opportunity of new technology and industry, combining with the development mode of our enterprises, we can improve our technological innovation ability and achieve a qualitative leap.

Shoe enterprises should not only have strong and powerful brand Besides the reputation, we should vigorously upgrade the industrialization of high technology and establish the technological center of enterprises. The so-called enterprise technology center is a technology research and development organization affiliated to the enterprise. Its central task is to serve the technological progress of the enterprise. Its central purpose is to prevent "copycat" plagiarism.

Besides, shoe manufacturers should also improve their technological innovation ability and attach importance to the introduction of skilled talents. Innovation is the leading force in the economic development of shoe enterprises. So shoe enterprises must promote economic growth through technological innovation, from passive imitation to innovation driven, and from a single technology oriented bureau to diversified development. Seizing the development opportunity of new technology and industry, combining with the development mode of our enterprises, we can improve our technological innovation ability, achieve a qualitative leap, and reject the "Shanzhai".