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Germany "Puma" To Raise The Rights Protection Storm Again

2011/2/25 16:29:00 71

PumaGermany's Famous Sports Brand

"Happy walking people", speaking of this familiar advertisement, many people will immediately recall the famous German Puma brand.

Recently, however, Germany's "Puma" has not been as happy as its advertisement.

With the unauthorized sale of counterfeit and counterfeit "PUMA" goods as a trademark infringement, a few days ago, German Rudolf Das sporting goods Bo Ma joint stock company (hereinafter referred to as "Puma"), Jiaxing two clothing merchants to court.

Yesterday, I learned from the Nanhu District Court that the court had filed the case.


The defendant is a well-known clothing operator in Jiaxing.

The Puma company found that the clothing sold by the defendant was used in conjunction with "

Puma

The company has the trademark "PUMA", "Puma" and "PUMA and map" and other trademarks of the same brand.

Puma feels that the purpose of the defendant is obvious, that is, the intention is to mislead the consumer through the trademark on the product, so that he thinks the product is "Puma" company's product.


"Puma" believes that the defendant's sale of products infringing upon the exclusive rights of his registered trademark has constituted infringement, and has also damaged his trademark reputation and brought economic losses to him.

The Puma company asked the two garment merchants to stop the infringement immediately, and apologized in the Jiaxing daily, and at the same time they should compensate each other for 100 thousand yuan.


Yesterday, I contacted the two clothing merchants involved in the case.

Mr. Ma, who opened a shop in Zhongshan East Road, told the author, "this thing has just been known.

Because of the bad business recently, I had turned the store off the shop a few days ago. "


Mr. Ma said he used to work in Jiaxing before he saved money and changed his clothes the year before last.

"What I'm driving is.

Clothing store

Clothes come in from a large clothing wholesale market in Jiangsu, where dozens of pieces are sold, and they are cheap to sell.


Mr. Ma said he was doing small business, and the wholesale market people introduced what kind of goods to sell, so he went in more.

"I never told anyone that I bought a genuine Puma, so I could buy some money," Mr. Ma said. "Now the shop has been turned off and the clothes will not be sold again.

For others to sue him for infringement, he will ask a lawyer to respond positively.


A children's clothing store located in Yao's square of Jianguo Road in the urban area is also the clothing merchant involved in this case.

Regarding this matter, the merchant owner said: "has asked the lawyer to handle."

The author asked about the source of the goods, and the other party did not reveal too much. He said, "we have been selling clothes for many years, selling children's clothes, and not knowing how they will encounter infringement."


The author learned from the Jiaxing intermediate people's court that since the year before last, the intellectual property court of the Jiaxing intermediate court has accepted more than 60 trademark infringement cases filed by Puma company, and the defendants are all shopping malls, supermarkets and self-employed businesses in Jiaxing.

After the admissibility of the case, the Jiaxing intermediate people's court

intellectual property right

The court has repeatedly organized negotiations between the two sides.

At present, in addition to 7 cases are still under trial, the rest of the cases have been heard.


"Because some supermarkets and clothing business operators are not strong in trademark law awareness, they are not strict in purchasing and marketing, leading to the emergence of fake brands in clothing stores."

According to the relevant legal personages, the frequent campaign of safeguarding rights of Puma companies has also sounded the alarm for many clothing businesses, hoping that when they are doing business, they can raise the awareness of trademark law, examine the trademark registration certificate of goods, sign the terms of trademark infringement liability, and avoid their trademark legal risks.

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