Online Shop Is The Most Popular Shop.

Shopping online shopping

"Online shopping is more attractive to me."

Chen Xing, a 27 year old online shopping fan, said: "the advantage of online shopping is obvious.

I have nothing to do online browsing at home, no need to go shopping, save time, labor and money.

Online shopping, some online shop promise not to see, or clothing size is not suitable, color difference can be returned.

Unlike in a physical store, it is very difficult to buy goods in hand, and sometimes even a lot of words can't go back.

Physical stores feel the pressure of online shopping

With the popularity of online shopping, both shopping malls and self-employed shops feel the impact of online shopping on their businesses.

Xiao Zhang, the operator of clothing wholesale business in Harbin new Kai Road market, said that she has been doing wholesale clothing for 6 years, and her business has been doing well because of her brand reputation and popularity.

But in the past two years, she obviously felt that business was not as good as before.

"The best time for business is in the second half of 2007, when you can sell dozens of clothes a day," she said.

But by 2008, business with many nearby businesses began to slide, sometimes not for one or two days.

Nowadays, there are many people who feel like shopping, but there are not many people who actually buy them.

Xiao Zhang told reporters that because the business was not very good, she had resigned the attendants in order to save money, but this could not fundamentally solve the problem.

So, at the beginning of last year, she also tried to open a shop to sell clothes.

She said she is now walking on "two legs". At present, her online store sales are much better than her physical store sales.

Who has more "price advantage"?

In the eyes of many consumers, the price advantage of online stores is beyond doubt.

But is this really the case?

"This is not the case."

Xiao Zhang, who owns a physical store and a shop, told reporters with his own experience.

For her own brand of clothing, her sales price in the shop is no cheaper than that in the physical store, or even more expensive.

Why is this happening?

In the eyes of many customers, physical stores invest more in the explicit costs of taxes, rents and hired workers. Compared to online stores, they are relatively easy to operate, and there are no physical stores or similar goods.

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Xiao Zhang said that for her several brands of clothing, expensive and inexpensive, for consumers, it has a lot to do with their geographical location.

She gave an example to reporters.

For example, a piece of clothing that she represented was shipped from Guangzhou factory to Qiqi. The factory price was 100 yuan, and she would increase the price from 10% to 15% to retailers in the surrounding counties.

She stores the clothes in the store and online, usually 30% - 50%, or from 130 to 150 yuan.

If customers buy this kind of clothing in Qi market, there is not much difference between buying in physical stores and buying online.

If the retailers in Keshan County take this garment, retailers will have to put freight into their clothing, and at the same time, they may add 30 to 50%.

But for the customers in the city, the price advantage of the same dress is not obvious.

Xiao Zhang said that the retail price of the same store was also sold to 130 to 150 yuan, which was almost the same as the online price, sometimes even lower than that of the online shop.

This is mainly due to the fact that the number of customers on the Internet is large, the sales volume is large, and clothing is popular, and it will not be reduced easily.

Online shops are not just commodities.

Xiao Zhang's clothing price in the shop is the same as her retail price in the physical store, and sometimes even higher than the physical store, but the online sales situation is much better than the physical store. Why is this happening?

The reason is that Xiao Zhang thinks that this is the age of Internet popularity. Many people do not want to "house" at home but do not want to go shopping. "Map convenience" and "lazy shopping" have made a large number of online shoppers.

On the other hand, the development of online shops is maturing. Online stores are equipped with physical pictures. The styles, colors and models of clothes are clear at a glance, and they can bargain as real price stores.

Another important factor is that many consumers think that goods sold online will be cheaper and more cost-effective than physical stores.

The most fundamental lifeline of quality and reputation

Nowadays, all kinds of online shops are mushrooming.

With more online stores and greater competition, how to adapt to the market trend and meet the challenges of the network has brought new challenges to the traditional entity store operators and put forward a new topic.

"Whether it is a shop or a physical store, quality and credibility are the lifeblood of its development." at present, 2 online stores have been opened.

In order to make a living, he opened his first online store in the autumn of 2008.

In the first half of the year, business was dismal, and gradually, with customers, reputation and popularity, business grew better.

At present, his first online store is already four blue diamonds, and second online shops are two blue diamonds.

He said that every day from 10 to midnight, he did not dare to leave the computer step by step, though very hard, but for such a migrant worker, he has been very satisfied.

He sells clothes mainly on the Internet, because his products are of various styles and of high quality and sometimes earn 30 thousand yuan a month.

Guo Lin said: "whether open shop or entity shop, we must pay attention to the quality and reputation of our products.

At the same time, we must eat hard and be willing to use our brains to catch more customers' needs.