Many Brands Are Holding Fashion Shows In Beijing And Shanghai, China.

The global stock market has gone through black Monday. The Internet has been joking. The Shanghai stock index has fallen back to the Qing Dynasty one day. Besides, the news of "money shortage" and hot money outflow broke out at the same time. Most people think that China is getting closer and closer to the financial crisis. This also makes many people worry that China is still not the double-digit and hot fashion retail market with double-digit growth rate every year. P

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P, the lean camel is bigger than Ma da. China's GDP growth rate and population base are all unshakable as China's retail market priority position, and Europe's situation is even worse.

In the month of 4-6, many brands held fashion shows in Beijing and Shanghai. Some brands even abandoned European fashion and chose to publish them independently in China. These are good proofs.

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< p > management consulting company monthly released the annual global retail index. China has dropped one because of objective economic reasons. However, it has been in the top second consecutive years in the sub field of "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "; the conclusion of the" globalization degree of retail industry "released by the world property consultancy CSB in May is almost the same. Beijing and Shanghai are still the top two cities with the highest penetration of fashion retailers. The 20 most famous international fashion brands such as Louis Vuitton, Gucci, Zara and Gucci have 376 stores in Shanghai and 339 in Shanghai.

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< p > although the situation seems to be very good, just like many media exaggerated Chinese consumers' tastes are polarizing, so is the fashion retailing industry in China.

The three luxury groups headed by LVMH, Kering and Richoment will postpone China's expansion, while H & M, Zara, Gap and Uniqlo are still expanding and opening up in China.

Because the positioning of luxury goods and fast fashion is different, fast fashion is not afraid to enter the four or five tier cities. The higher the penetration rate is, the better the penetration rate is. The brands like Lining, Anta, Bosteng and other brands of China just win the advantage of Chinese retail brand leaders by intensive stores. Instead, luxury copying will damage the brand and cost a lot. At the same time, it will lower the average retail sales, and the environment will not be as great as before.

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< p > > "silly money and fast coming" has always been a classic Chinese consumer's self mockery and fashion brand's rush to China. But don't forget that the background is the US financial crisis and the European economic recession. Last weekend's and Monday's market conditions have convinced people that China has reached the eve of Lehman Brothers bankruptcy. Now the US economy is recovering, and ampere economics in Japan has led fashion brands to revisit this once the second largest luxury market.

"Yesterday is China today" in Japan, which has been regarded as a phenomenal economic scene by many economists, but now the situation is somewhat the opposite. Not only is Japan's counterattack possible, but also the Chinese economy is more at risk of collapse.

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< p > fortunately, the global stock market recovered on Tuesday and Wednesday. Some people laugh at the fact that the real market economy of China has been "big brother", but most people do not want to be really confused. But for retailers like Europe, Japan and other "vicious capitalism", this is probably not just a wake-up call, but it is time for them to really re-examine China.

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