XTEP National Games Marketing Looks Forward To New Highlights

< p > at the opening of the twelfth People's Republic of China sports meet, XTEP made its debut for all kinds of equipment provided by the Organizing Committee and staff of the Twelfth National Games and its 14 delegations award equipment.

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At the same time, XTEP also released a series of P marketing strategies to promote the development of the national sports.

Xu Han, deputy director of Liaoning Sports Bureau, Minister of Finance and market development of the Twelfth National Games, Ambassador of the Twelfth National Games, famous football player Zhao Junzhe, and Olympic champion Zhong man, Pang Wei, Teng Haibin and so on, together with executive vice president of XTEP group Ye Qi, launched the "National Sports Plan" to share the concept of "love movement" and promote national fitness.

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< p > < strong > the full motion ceremony XTEP costumes < /strong > /p >

< p > at this conference, XTEP, the sole partner of the sports industry in the Twelfth National Games, released the award equipment of the special a target= "_blank" href= "//www.sjfzxm.com/", "clothing /a" and the 14 XTEP signatories, including the National Games torch relay, officials, staff and volunteers.

XTEP's fully equipped equipment not only displays the theme of the whole pportation and the local classic elements, such as the auspicious cloud symbol of Beijing, the Fujian Earth Tower landmark and the Hongkong city flower "Bauhinia", but also uses XTEP's latest achievements in science and technology research and development, adopts environmental protection fabrics, has many characteristics such as hygroscopic and quick drying, and realizes the perfect fusion of cultural elements and sports technology.

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At the National Games, XTEP signed 14 delegations, including Liaoning, Beijing, Jiangsu, Tianjin, Guangdong, Zhejiang, Hunan, Henan, Hebei, Guizhou, Guizhou, Guizhou, Hubei and Liberation Army, and reached the new high peak of XTEP's sponsorship of the all China delegation.

According to the achievements of the previous National Games, the Liaoning, the PLA, Jiangsu, Shandong, Guangdong, Beijing, Zhejiang and other delegations sponsored by XTEP have long occupied the gold medal list of the National Games, the leading group of the first group and the two group of the medal list. At the same time, they also have many Chinese sports superstars such as Lin Dan and Sun Yang. XTEP sports equipment will also be accompanied by sports stars in the Liaoning National Games's opening ceremony, inside and outside the stadium, and the award ceremony.

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< p > as the image ambassador of the Twelfth National Games, Zhao Junzhe said after the meeting: "I am very grateful to XTEP for its full support for the Liaoning National Games.

The series of clothing sponsored by XTEP for this national games not only displays high quality, but also has many breakthroughs in the combination of sports and fashion, and believes that this award winning equipment will become one of the most beautiful elements of this national games.

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< p > < strong > "people's whole pportation plan" start < /strong > /p >

"P > XTEP also launched the" national all sports plan "in this conference. That is, the total number of gold medals won by the XTEP sponsored provincial and municipal delegations is more than that of the last National Games. XTEP will donate a national fitness trail for the provinces and cities, and will also inscribe all the champion titles on the trail.

So as to promote the extensive development of the national fitness campaign and help realize the dream of China's sports power.

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The introduction of the "P" "national all sports plan" highlights the new interpretation of XTEP's value for the championship.

From the gold medal to the green road, the sports enthusiasm of the National Games was moved from the arena to the public.

At the same time, XTEP advocated in this National Games "love sports, everyone is a master" proposition, and let more love sports and healthy people to participate in sports.

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Xu Han P spoke highly of the "national all sports plan" at the press conference: "XTEP devoted great enthusiasm to the Twelfth National Games and provided excellent quality support to the organizing committee.

At the same time, I would like to thank XTEP for launching the "national all sports plan". The spirit concept it advocates and the idea of running the games of the National Games -- "fitness for all" and "sharing the whole pportation" are highly compatible with each other. At the same time, it is also a way to make sports fitness become a fashionable lifestyle in the public mind.

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< p > < strong > XTEP National Games marketing expects new exciting < /strong > /p >

< p > it is learnt that from the Tenth National Games, XTEP has been the sole partner of the sporting goods industry for the three consecutive session of the National Games. It has achieved the leap from entertainment marketing to entertainment and sports marketing, laying the foundation for the first sports fashion brand in China.

Through the whole pportation marketing strategy, XTEP has created many domestic brands related marketing first, and has achieved many achievements in regional sales, regional popularity, brand reputation and many other achievements.

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< p > in the Twelfth National Games, XTEP online launched a full motion advertising film jointly sponsored by its spokesperson Nicholas Tse, Han Geng and Lunmei Kwai, Han Geng's single X-man and the famous Youku Niu district. Under the line, in addition to sponsoring the related equipment for the whole pportation, it also launched a multi-color all pport theme product and the "national all sports plan".

The online and offline marketing initiatives have fully promoted the strategic layout of XTEP's integrated marketing.

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< p > "Ye Qi" has paid great attention to the marketing strategy of the National Games. "The National Games is the stage for China's highest level of competition. During the three consecutive sponsorship of the National Games, XTEP has achieved rapid development and has become a leading company in the domestic sporting goods industry.

XTEP will give full support to the Twelfth National Games. Through sponsoring the special clothing of all the staff members of the Organizing Committee and the award winning equipment of the 14 XTEP signatory delegations, we hope that XTEP brand will inspire more enthusiasm and desire for Chinese sports.

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