Traditional Department Stores Face New Challenges. The One-Stop Shopping Era Is Coming.

Nowadays, more and more catering brands are entering the shopping mall of provincial capital. The rise of shopping malls and restaurants has made many people no longer satisfied with rushing around when shopping. They prefer to enjoy their food leisurely. Recently, the reporter found that many people like to visit comprehensive, one-stop shopping centers, including catering, entertainment, retail and so on.

Eating, playing, buying, "one stop" shopping malls are popular.

From Kentucky Fried Chicken, pizza hut to a variety of color snacks chain stores, more and more catering enterprises have set their sights on Provincial shopping malls. Facts have proved that after the catering enterprises enter the shopping mall, they bring benefits to themselves, but also bring strong popularity to the shopping malls.

"Former department stores generally take shopping as the main source, while some have food and drink, but there are relatively few kinds, and one-stop shopping centers are rich in formats, so they can meet a variety of needs to go to a house, so my friends and I both like to go to this comprehensive shopping center now." Citizen Zhang Lin said so.

A shopping mall near the west gate of the provincial central city is currently a one-stop shopping place with the largest scale, the most complete format and more perfect functions in Xining. It combines shopping, leisure, catering and entertainment, attracting many customers every day. At noon on September 5th, at the peak of the rush hour, consumers in the shopping center were in an endless stream, and there was a long queue in the front row of the snack bar selling snacks.

The combined consumption of shopping malls is a trend.

Reporters visited to understand that many consumers are shopping and shopping before shopping. Some consumers just come to a restaurant, which will undoubtedly lead to the popularity of the entire shopping mall. In a comprehensive shopping mall in the provincial capital, Chen Luyang, a consumer, told reporters: "at weekends, our friends will usually choose to go to a large shopping mall, and then we can go directly to the shopping mall after eating, without changing places. It's very convenient."

According to the industry, compared with traditional department stores, catering and entertainment are the characteristics of one-stop shopping centers and their advantages. The customers who go to the one-stop shopping center are often a family or 35 friends. The consumption mode of this family and friends gathering also determines that the one-stop shopping center must give play to its advantages in dining and entertainment, so that everyone can find pleasure in the mall.

The one stop shopping season in the provincial capital is coming.

Insiders said that the combination of shopping malls is a trend of consumption, from the existing shopping malls catering area and the number of brands, the situation has become more and more high, many restaurants have accounted for more than 1/3 of the catering, the importance of dining in the mall has been increasingly strengthened.

The reporter learned from the relevant departments in Xining that at present, most of the following commercial real estate projects in the provincial planning and development are mostly one-stop shopping centers. For example, the central business district of the water lane, the Beichuan River core section management project, the new Hualian urban complex, the two phase of the commercial pedestrian street, etc., the commercial system is planned to be a one-stop shopping center with rich formats, large scale, high-end positioning and more comprehensive. Some will introduce large commercial stores, first-line brands at home and abroad, high-end restaurants, Star Cinema, KTV, large video arcade and other commercial elements that can meet the needs of different consumers' shopping and leisure needs, thus forming a rich one-stop shopping center.

Traditional department stores face new challenges

With the rise of the one-stop shopping center, the traditional department store operators in provincial capital have gradually felt that the popularity of shopping malls is obviously not as good as before. The traditional form of single department stores can not meet the current consumer groups and is facing new challenges. How can traditional department stores survive?

On the morning of September 5th, deputy manager of marketing department of a department store in a provincial capital city revealed that his shopping mall was moving towards a one-stop shopping center. "The consumption concept and consumption demand of consumers are constantly changing. The traditional department stores are out of date, and changing is the way to survive." The deputy manager said frankly.

But a responsible official of another traditional department store near the west gate of the provincial capital believes that the gathering place of commercial activities has developed from the initial "city" to commercial street, department store, underground commercial street, mass shopping center and so on. There are various forms and various commercial spaces have different personalities, so the development of one-stop shopping centers is not the only choice. This person in charge thinks that the department store industry in China has a history of more than 100 years, and the form and shopping choice and experience of department stores are constantly changing. Compared with the past, the shopping environment of shoppers in a narrow space can not be improved. Now the department stores have made great progress in space comfort. If all the department stores join in the excitement, I am afraid that I have just come to a gorgeous turn and have to ponder over the next change.