The Independent Brand Performs The Traditional Clothing Industry Profits Counter Attack Good Play.

< p > it is reported that nearly 20% profit margins, this is not a financial company, but a textile enterprise, which really subverts people's perception of traditional textile industry. In 2013, Lu Tai textile company located in Zibo, Shandong, created such performance.

Textile has always been synonymous with "labor-intensive, low profit" industries. 800 million shirts exchanged for a Boeing aircraft, this is a typical equivalent formula. How did Lu Tai textile break this spell? Wang Hao, a voice of the economy, has recently entered the Rutai Textile Research Institute with the China Textile Federation research group.

< /p >

< p > one of the sources of high profits: the whole industry chain is controlled by < /p >.

< p > staff: the fineness of the 300 yarns is very fine. What is the concept? That is to pull a kilometer long yarn with only 1.94 grams. The shirts made of 300 fabrics are the most high-end ones, mainly for the high-end customers in Europe and the United States.

< /p >

< p > the 300 yarn fabric made by Lu Tai textile is the most advanced shirt fabric in the world. It feels almost the same as silk. However, to produce this kind of fabric, it requires higher cotton quality.

Relying on its 150 thousand mu long staple cotton base in Xinjiang, Lu Tai textile started from cotton breeding and cotton cultivation to downstream spinning, bleaching, dyeing, weaving, finishing and garment making. The whole industrial chain was controlled, which not only guaranteed the quality of the products, but also left the profits of the whole industrial chain.

This is the first secret behind the high profits of Lu Tai.

< /p >

< p > two of high profit sources: high tech oriented < /p >.

< p > staff: This is called self decontamination fabric. The above drops are modeled on the oil of human body secretions. We put it in ordinary clear water for more than ten seconds. Under the action of water gravity, the oil gradually becomes spherical and flakes lightly. The garments made of such fabrics, with cold water and a small amount of detergent or not, gently rotate for several minutes in the washing machine, which is very clean, which saves energy and reduces pollution.

< /p >

< p > in Lu Tai, there are many other high-tech fabrics like this.

Lu Tai is the first batch of high-tech enterprises in the country. It owns state-level technology R & D centers and laboratories, 2 of which have won the national science and technology progress award, and just half a month ago, it has just won the third "China Industry Award", known as the Chinese industrial Oscar, and has become the only textile enterprise in 11 award-winning enterprises.

< /p >

< p > a textile enterprise attaches great importance to technology research and development, which seems to be somewhat "unorthodox", but the direct effect is that the export fabric of Lu Tai textile is higher than the average level of 30% per square meter.

This technology oriented development path is the second secret behind the high profits of Lu Tai.

Liu Zibin, general manager of the company, said: < /p >

< p > Liu Zibin: we are not like some enterprises. We may just start using some resistant equipment to produce some big road products. Our company has been positioned in the high-end market in the international market at the very beginning. Our listed company's R & D investment accounts for 5% of the sales revenue, 50% of the products are new products, and 65% of the sales revenue is created by new products.

< /p >

< p > three of high profit sources: automation pformation < /p >

The third secret behind < p > high profit is the automation pformation of Lu Tai in production and operation. This greatly improves production efficiency and saves manpower cost.

For example, the first process of weaving "Reed" is introduced. Lu Tai introduced the most advanced automatic reed machine in the world. A machine can save more than 30 people, and such automation pformation is being carried out in all aspects such as bleaching and dyeing, warehousing and logistics.

< /p >

< p > staff: the original manual reed is very slow, time-consuming and effortless, and easy to make mistakes. So we introduced the automatic reed machines that we see now, can wear 140 yarns per minute, 8.6 times the manual reed, and such a device can save more than 30 people.

< /p >

< p > four of high profit sources: meticulous management < /p >

< p > on the basis of the above hard work, the fourth secret behind the high profits of Lu Tai is the management innovation of enterprises.

Lu Tai is currently learning the Toyota Corporation's TPS TOYOTA production mode, focusing on building LTPS Lu Tai production mode, and further improving the operation efficiency of the company.

< /p >

< p > elimination of backward production capacity and pformation and upgrading are the common problems faced by various manufacturing industries in China.

Lu Tai textile has explored a technology oriented development path to let the textile industry get rid of the vicious circle of "low profit".

However, this requires a lot of scientific research and talent input in the early stage, and more importantly, the change of thinking and firm pformation in the management level.

Liu Shizhen, chairman of the company, was deeply moved by this: "/p".

< p > Liu Shizhen: if you want to upgrade and pform, you must invest. You say that science and technology investment should account for a few percent. It's easier said than done, so many people are going to do research. This will cost money. This concept should be changed slowly.

According to our experience these years, we must do so. If we don't do so, enterprises will be the source and driving force for healthy, stable and sustainable development.

< /p >

< p > future path: upgrading fabric to garment conversion rate < /p >

< p > at present, more than 70% of the profit composition of Lu Tai textile comes from fabrics. In the future, Lu Tai textile will also take the terminal brand construction as the strategic focus, and improve the conversion rate of fabrics to ready-made garments through the entity store + e-commerce mode.

Liu Shizhen, chairman of the company, introduced: < /p >

< p > reporter: in the future strategic positioning, will we cultivate a new profit growth point for our brand, in the terminal market? < /p >

< p > Liu Shizhen: This is the way we must go.

If we make a lot of good fabrics for other people to make clothes, why don't we do it ourselves? We can't just dress for others.

But it is very difficult to really take this step. We are now making so much effort, on the one hand, using foreign brands, and on the other hand making our own brands, but we still focus on our own brands.

< /p >