New Ideas For Terminal Store Management

According to the consumption habits and consumption ability of the shops in the area, the classification of shops is made, and the shops are divided into A, B and C categories.

That is, the store is located in the high consumption area, the store is divided into a store, the company in the later period for the store is equipped with goods structure of more than 80% new goods, less than 20% of the old goods; if the store is in the middle and low end section, the store is divided into C type stores, the company in the later period for the store is equipped with the main goods, the new goods are supplemented by the new goods.

After making clear the classification of stores, we should focus on different management strategies for different shops. A category stores are mainly investment or profit sources, and C stores mainly focus on company inventory.

Let every employee know exactly what their target is and what their personal goals are.

At the same time, the same level shops will compete for sale.

In order to arouse the enthusiasm of the whole staff to compete.

After the store is divided into grades, the goods of each shop should not exceed two years or two quarters, and the color and style of the shop should be more distinct.

At this time, we should focus on the display and maintenance work of category a shops, so that the display can convey the company's product design themes and targeted consumer groups. At the same time, we can use the display collocation to improve the quantity of customers, so as to achieve the goal of improving sales performance.

Enhance the added value of the product by displaying the effect and layout of the store.

Four, strengthen staff training and proper conduct.

In the shop sales work, customers often accept the company's products after receiving the staff's service and trust to their employees, then accept the brand, and finally approve the process of the company.

Training for personnel is more important than any link. We should conduct all-round training for staff's standing, standing, makeup, speaking and behaved, psychological state of mind, sales response and product knowledge.

Five, the promotion plan is icing on the cake.

A successful promotion plan can often double the sales performance.

Similarly, a sales promotion plan with no market research, no combination of shops and business circles, no target consumers, and no knowledge of the structure of goods, will inevitably result in a decline in sales performance.

Six, clear objectives are everyone's responsibility.

Without goals, people lose their fighting spirit and have no sense of responsibility.

Set a clear sales target and quantify the target to every person, weekly, daily and every shift in the store.

Let every colleague who goes to work every day knows how much he is going to do today, and how far he can get from his monthly goal.

Under such pressure, employees will spontaneously seek ways to improve their sales performance, so as to enhance their sense of tension and responsibility.