Ding Shizhong: China's Sports Industry Will Reach 5 Trillion In The Next 10 Years.

The 2014 Chinese Economic Leaders Award Ceremony was held at Park Hyatt Hotel Beijing. Ding Shizhong, chief executive officer, executive director and chairman and group president of Anta (China) Limited, won the Chinese Economic Leaders Award this year.

　　 Ding Shizhong The past 2014 is a very unusual year in the development history of China's sports industry, and the major and favorable policies have been introduced frequently. sport industry Some suggestions to promote sports consumption also raise the sports industry into a national strategy.

Ding Shizhong said that under the background of China's current economic transformation and upgrading, consumption has become an important engine to drive the future development of China's economy. sport consumption It is high hopes. Because according to the development experience of western developed countries, when most people solve the problem of food and clothing, the demand for sports fitness will usher in explosive growth.

"According to authoritative organizations, the sports industry in China will reach 5 trillion in the next 10 years, which is an immense" draught "by Internet users. Faced with such a "draught", we need both innovative thinking and pragmatic attitude. Ding Shizhong said.

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There is a proverb in the business world: the business world is cold and warm, ten years Hedong, ten years Hexi. The cruelty of commercial competition may not take ten years. No one would have thought that only 2 years later, Anta's revenue exceeded Li Ning Co for the first time. According to the current earnings report, Anta's performance amounted to RMB 7 billion 620 million yuan, while Lining was 6 billion 740 million yuan. The market competition is changing rapidly. At that time, Ding Shizhong responded to the hat of the market leader who was sent to the outside world with "one year's transcendence could not explain anything". In the same year, he visited the famous entrepreneurs in the industry. There was only one question: How did Anta transform?

Ding Shizhong is going to be a real market leader. In the 2013 earnings report, Anta's performance was 7 billion 280 million yuan, while Li Ning Co was 5 billion 824 million yuan. But in terms of profits, Anta is 3 billion 39 million 300 thousand yuan and Li Ning Co is 2 billion 594 million yuan. Obviously, Li Ning Co's profit is better than Anta's. This year, Ding Shizhong said, "Anta has to go its own way, learning Nike will only end." Li Ning Co has always been regarded as a teacher by Nike.

The time for full transcendence is coming soon. According to Anta's first half results announcement, as of June 30, 2014, Anta's operating income was 4 billion 120 million yuan, an increase of 22.4% over the same period, with a net profit of 803 million yuan and a profit of 803 million yuan for shareholders, an increase of 28.3% over the same period last year. The profit of Anta was 803 million yuan. Lining's results for the first half of 2014 were dismal: revenue of 3 billion 137 million yuan, net loss of 586 million yuan. Not only is revenue catching up, but the market value of the two companies has also been reversed. As of July 30, 2014, Anta's market value was 32 billion 400 million yuan, and Li Ning Co's market value was 6 billion 400 million yuan. It means that Anta has surpassed Li Ning Co and become a new king in the sporting goods industry.

Zhang Changyu, a researcher at the Joint Development Research Institute of Anta, Anta surpassed Lining. In fact, it is not only market value and revenue, but also the momentum of Anta in the future market strategy, such as sports events.

As expected, there is another pile of happiness. In October 13th, Anta became the official market partner of NBA. In cooperation with NBA, Anta's authorization includes Anta to produce shoes and accessories with NBA logo. In terms of intellectual property rights, Anta has the right to use NBA30 teams, legendary teams (teams that have disappeared in NBA), semifinals and finals. In addition, Anta also has the right to set up shop with NBA logo.