Site Selection: Real Location Of Franchised Stores

First, for the target.

Investigation and analysis of peripheral passenger traffic volume.

Admittedly, passenger flow is the basic factor determining the performance. Knowing the volume of passenger flow and knowing the location market of the passenger flow is the main factor to consider when choosing the location of the store.

Second, the analysis of business environment.

Business environment is the surrounding commercial facilities and the corresponding supporting facilities, such as catering establishments, entertainment places, etc.

Modern business is becoming more and more popular in one-stop shopping mode, and it can bring a large number of potential customers to the surrounding environment.

Example: cat and mouse franchise system is a leisure leather item. If there is a site nearby,

Exclusive shop,

Or women's more concentrated locations such as trinkets and boutiques, which should bring a large number of customers to future operations.

Third, after the rental cost of the store and the ideal geographical location, the rental work of the store will begin.

At this time, it is very important to be able to choose a shop with the right price for the future successful operation. The rental cost is not only a huge investment in the early stage, but also will affect the operating cost of every month in the future. The high monthly rent will also be a psychological burden for the operator.

Based on these problems, we should take some measures to control the cost when we rent the storefront: collecting information and comparing horizontally, so as to make the most reasonable choice. Secondly, we must choose the location in the long-term perspective. The property prices of the developed mature business circles are quite high, and in the developing areas with potential, we can often find more economical storefront. In this case, signing a long-term lease contract with the owners is quite beneficial to the long-term development of the franchisee.

Finally, there is another point: competition is not necessarily an unfavorable factor. Competition divides the market, but also makes the market scale. The scale effect can enhance the popularity and bring more consumers. If in a business circle, the competitors' contents and themselves are misplaced, such competition is not a real factor, otherwise, it needs some consideration to make a conclusion.

The above points are only part of the contents of chain store location. The quality of site selection will directly affect the future operation of stores.

Related links:

It is unavoidable to have a good shop and conduct market research.

From a professional point of view, it is called business circle analysis. In general terms, it investigates and analyzes the sales scope, the characteristics of customers and the geographical location of their living environment.

Because different geographical location shops, suitable for business types are also different.

Therefore, when choosing location, investors should carefully observe the situation of the business district, such as the volume of traffic and traffic volume in the business circle, and the number of competitors in the business circle.

Generally speaking, there are larger traffic fields in all cities, such as business centers, railway stations, long-distance bus stations, bus stops, commercial pedestrian streets, campus gates, popular tourist attractions, large wholesale markets, and large and medium-sized residential areas.

Chen Yan believes that because these areas belong to commercial concentration areas, shops in busy streets and bustling places are often more successful than the ordinary ones.

However, when choosing the berths in detail, we should pay attention to the fact that the competitors in the business circle are not too easy. It is best to have no more than three franchised stores in the same category.

The choice of business location is related to the interest of main commodities and potential customers. All walks of life have different characteristics and consumption targets. The prosperous commercial area is not the only choice.

Chen Yan pointed out that when choosing a site, operators should have a clear understanding of self run products and target consumer groups, and if they know themselves, they can win.

For example, convenience stores and small and medium salons can be opened near community residential areas, while bars and teahouses can be opened near downtown areas.

The corners of the intersection, or the convenience of traffic, are usually larger than those of public pit facilities such as footbridges, underground passageways, bus stops, subway stations and light rail stations.

Shops on the same floor and location are not the same price, but the shops with better visibility and no shelter are relatively high rents, and they are also hard to find in the market.

Usually the store property can be used for at least 5 years, and at least 5 years or even longer for the purpose of lowering the rent.

In addition to settling the rent, we should also pay attention to the relevant additional conditions so as to save a lot of expenses.

If normal heating, water supply, electrifying and telephone making can be done, can the shop roof, floor and walls be repaired, and water and electricity facilities can be purchased or maintained.

In addition, Chen Yan reminded investors that the infrastructure should be agreed in advance in the contract to avoid unnecessary disputes with landlords in the future.

The investment in shops is different from the usual property investment. The tenants of different formats have different demand for the shops.

Take clothing and catering as an example. Generally speaking, a small clothing store has an area of 30 square meters, while a small restaurant has an area of 50 square meters.

If the pursuit of small areas, shops can withstand the format will be very limited, the flexibility of shops will be greatly reduced, virtually for future shops or rental leasing increased some difficulty.

If the shops do not have the right tenants, the rent return is naturally impossible.