Transformation Of Garment Enterprises: Down-To-Earth Or Taking Advantage Of The Wind?

Transformation of electricity providers need innovative mode

Enter AI

The factory area is bustling with excitement.

The company responsible person said, Ai Di has reached 1500 stores in the country, in recent years, "hundred cities thousand shops" strategic layout of the next store expansion, e-commerce development is more rapid.

In 2014, Internet sales accounted for 1/4 of total sales.

"Learning Internet thinking is not a simple online shop, but a comprehensive change in all aspects of design, research and development, production and sales."

The official said, this is the Internet + supply chain thinking.

In the past, how many styles were designed and produced were enterprises' "taking the market to go" and entering the Internet. Users' demands were individualized and differentiated.

The product development has increased from dozens to hundreds, and style design has increased from several hundred to several thousand. Which styles are popular for two or three days, we know that sales of poor products are adjusted immediately.

Online response is fast, and the sales of physical stores under the moving line will benefit from it, and both will go hand in hand.

Ying Lin, chairman of the cat group group, said that the pformation of traditional garment enterprises is not easy, especially those with more physical stores.

Cat people are the earliest clothing enterprises to engage in electricity business in our province, but the initial development was not smooth. Later, a special electricity supplier company was set up. After integrating various resources, the network sales volume soared.

This year, online sales are expected to account for 1/3 of the company's total.

In this regard, duo is deeply impressed by Lin Yinfa, the fashion director.

3 years ago, the company planned to pform the electricity supplier, but considering that the low price of online sales would cause the physical store operation to be in a predicament, the plan ran aground.

Mao Lihui, an analyst with well-known clothing brands, said that in 2014, the size of the nationwide clothing online shopping paction exceeded 300 billion yuan, and the market space was huge.

At present, thousands of garment enterprises in Hubei are engaged in less than 50% of the electricity supplier, far behind Guangdong, Fujian, Zhejiang and other clothing provinces.

To rush to eat "cake", we must innovate business models and catch up.

For example, Qingdao red collar fashion group has set up personalized customization service online, with 2800 orders per day, annual sales exceeding 2 billion yuan, and zero inventory.

There is still room for physical stores.

Analysis of the industry, the current

There are three reasons for the closing down of enterprises. First, the price of online products is cheap, affecting their sales volume; two, the blind expansion and lack of innovation in the past, resulting in serious homogenization of products; three, expensive rents, soaring labor costs and so on, so that enterprises can not afford.

A clothing company in Wuhan reckon that a 100 square meter clothing store is open in the business district. The rent is over 800 thousand yuan a year, and the cost of decoration, labor, counters and other props is at least 1 million 200 thousand yuan a year.

If you open a special counter in a large shopping mall, the same area will cost at least 2 million yuan.

Many stores or counters have become image shops.

Take duo as an example, the company's more than 200 square meter store in Guangzhou is located in the core business circle. The annual rent is as high as 8 million yuan, and the business is losing money.

Does this mean that the development of stores has reached the ceiling? "No, the development of stores will continue, but we must pay more attention to quality and efficiency."

You Lin said that 90% of the annual sales of H&M, ZARA, UNIQLO and other international brands have been completed online, and the expansion of stores in the Chinese market is continuing.

But these brands are superior to domestic enterprises in terms of meticulous management, service and product upgrading.

"Every year, China's clothing consumption is showing a trend of growth. There is a lot of room for development, but intensive cultivation, upgrading services to meet consumer demand."

Han Jixiong, chairman of Suizhou ice posture Clothing Co., Ltd., said that in the past, the company had OEM for Bosideng and other enterprises. Since 2013, the company has pformed itself into an independent brand, mainly playing the "female wind" and taking the minority line. Two years have opened more than 30 stores nationwide, without any loss, with annual sales exceeding 70 million yuan.

Many Chinese schools such as Ai Di

Business executives said that with the integration of online and offline, the store must pay more attention to experience and services in order to meet the personalized needs of consumers, so as to further develop the Internet outlet.