Wang Sicong Fried Taobao Shopkeeper Taobao Sells Seven Of The Top Ten Women'S Clothing Stores.

The first two days, Wang Sicong, a "national husband", made a red girl.

It is said that the girl is a net red (short for Internet Celebrities), with a Taobao shop called Madam Qian, with a sales volume of 200 million yuan in only three years.

Her personal micro-blog has about 800000 fans, comparable to stars.

However, unlike the previous Gossip Girls, the girl praised the girl on the Internet.

Seven families have net red.

Tang Song, director of Taobao apparel industry believes that the main competitiveness of the red man model is: strong ability to choose money (high fashion, fast market response), low cost of testing (low inventory, high profits), low promotion cost (self flow, no activity, high fan loyalty).

From the perspective of supply chain, the normal mode is generally: selection, new, flat sales, business flow and discount, while the net red mode is: sampling clothes, making beautiful pictures, fan comments feedback, selecting popular styles, playing the edition, putting into production, formally putting on the Taobao store.

In the case of ready-made fabrics, this cycle takes only a week or so, and fans can wear the same red line.

It is reported that

There are more than 1000 net red shops.

In 2014, "double 11" activities, sales of the top ten of the women's clothing shop in the red shop accounted for a full seven seats; some of the red shop store turnover can be broken tens of millions of yuan, the performance is no less than some well-known clothing brands.

Of course, the red net will have its own "life cycle".

Zhao Yan believes that the development pattern of net red is guided by design. After all, in the future that copyright protection is becoming more and more perfect, the red people must have their own core competitiveness so that the brand can develop sustainably.

And the category will gradually expand from clothing to more areas of life. The role of electronic commerce in it will become more and more important.

Net red will be millions of fans

Turn to purchasing power

A net red can really make such a big money effect? Yesterday, many websites gathered in Shanghai, revealing their

。

These net red, including Zhao Daxi and husband Zhao Yan, Cai Zhenni, you Yi and so on.

Zhao Da Xi, in addition to the two fans of micro-blog and her husband's 300 thousand fans, has already owned a factory of 100 people.

With the factory, from the design, production, model to later production, two people can complete it in person.

The factory only takes about 1/3 of the daily demand.

"How can we cash in the beautiful and time limited capital? Taobao shop is undoubtedly the fastest and most direct way."

Zhao Yan said.

On the surface, net red earned almost the same as other crown sellers.

But the reality is that the red man model is more competitive than the ordinary one.

Behind billions of sales are millions of fans in social media.

In fact, net red's growth path is quite similar: represented by a young and beautiful fashion designer, taking the red people's taste and vision as the leading factor, choosing money and visual promotion, gathering popularity in social media, relying on large fans to conduct targeted marketing, thus converting fans into purchasing power.

It's really beautiful while making money.