The Sales Skills Of Clothing Shopping Guide Help You Make Big Money.

The training of shopping guide is a hot spot of terminal management at present. It can also be said that it is a difficult problem. How to improve the training effect of guide salesmen and improve the management level of guide salesmen is a problem that every manager engaged in purchasing guide should seriously consider.

I hope that there will be more people with lofty ideals, join the management ranks of purchasing agents, and work together to improve the quality of the guides, so as to better serve the terminal.

Counter language skills have become the contents of some trainers. But how much can the guide salesmen really attract and digest? I have participated in the training sessions of 9 brand guides, and sales skills are almost content for every field. The trainer is sweating profusely towards the projector, while the trainees are sleepy up and down.

This situation is too much on the training site. The reason is that the trainers are far from the actual selling ability and are far away from the shopping guide. Therefore, when speaking of some practical terminal problems, they often give the guide a very distant feeling.

Take the "counter language training" as an example, if the trainer simply talks about some theoretical things, such as "more than two or less, changing sentence patterns, roundabout techniques" and so on, a lot of textbooks will be ready-made. Instead of deep processing, the guide will certainly not like to listen. This is like feeding a baby, apple can be exchanged for anyone to eat, but it can not be eaten to the baby, his digestion ability is still weak, so you need to make apple sauce.

Shopping guide is also so, because due to the influence of their own cultural quality, most people's understanding ability is limited. If you need to go home and think carefully before they can play a role, it will be useless for the guide.

As a trainer, it must be clear that the training of the shopping guide and the salesman is completely different. The guide is working on the front line, and the more simple and practical the front line is, the more effective it is.

For example, we are doing "counter language".

The method adopted by the author is to analyze and comment on several typical questions raised by the customers gathered at the terminal and the coping styles of shopping guide, so that the guide can quickly judge which method is more effective and more skillful at the scene. The biggest feature of this method is that the site participation is very strong, which can help the guide member to revise his own inappropriate words in the shortest time and act directly on the terminal. Is this more practical than your special reasoning skills?

Moreover, it helps the shopping guide understand "customers".

What do they think they are not selling at all? Is it ridiculous? According to my experience, the best way is to set out the actual situation of the terminal according to these eight steps. What should we do when the customers are watching? What should we do? It is better to have a videotaped terminal or a DV video clip. The effect will be better. If you are interested in the customers, what should you do? Cut into it, OK? Then how do you greet it? Let's show you the typical way of greeting, let us analyze what kind of occasions we use, what kinds of occasions are used, and what kinds of advantages and disadvantages are there in all kinds of greeting ways, so that it is easier for us to receive them. In the eight stage of behavior characteristics, a lot of trainers decompose step by step according to the following pictures. The surface looks orderly and orderly. But after a class, the guide is listening to the clouds.

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Such as display skills, some trainers will sort out a lot of materials extracted from some professional websites, such as "China marketing communication network". Some of them are very theoretical or seemingly specious. It is easy for the guide to find out several ways of displaying, understand the principles of display, and know the golden section of display. But the author thinks that the trainers should reflect on whether these contents are helpful to the guide salesmen, which is of great significance? Can they help the construction of standardized terminal images?

Usually it is first to comment on the standard plan of the company, then select the typical photos taken by the terminals, make comparison, analysis and comment on the scene, so that the guide can find out the non-standard display on the photos themselves, then extract these phenomena, and deepen the impression of the common irregularities on the white board.

Then, compulsive demand for guide buyers must be arranged according to the standard, otherwise, they will be punished by the deadline for rectification. If they reach the standard and the image is prominent, they will be rewarded by x x x, and the photos will be retained. If the spot checks are not in place within three months, the bonus will be recovered.

Facts have proved that this method has a definite effect on building a unified and standardized terminal image.