Clothing Stores Hold Good Skills And Business Is Not Afraid Of Coming.

It is a normal phenomenon for shops to be out of season. This is a characteristic of the market itself, not a shop that can change it.

The direct performance of the off-season is that the turnover is at a low level for a long time. The general promotion measures are simply unable to change the situation.

There are three effective measures for shops to deal with the slack season:

1) reduce fixed store maintenance costs, such as reducing staff and leasing part of the shops.

2) make a surprise move to make the off-season not light.

For example, anti season sales, winter selling summer goods, and summer selling winter goods, the key is that prices must be attractive enough.

According to experience, sales below 50 percent off will not be ideal.

Therefore, we must work closely with production enterprises and production enterprises to deal with a large number of over season goods together.

3) temporary operation of other businesses, selling fur shops to sell sunglasses is a good idea.

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In short, the shop must open the door one day, and the fixed cost must be paid. How to use the off-season is a problem that must be carefully considered in the management of shops.

Many store businesses are maintained by "regular customers".

Increasing store frequent customers is an effective way to improve business performance.

There are many ways to make customers regular. In essence, they make customers gain extra benefits, including two aspects, material and spiritual.

VIP card is an effective measure, that is, giving preferential cards to specific customers. Customers can get preferential treatment by using VIP card, such as discount.

In practice, VIP cards should be exquisitely made and not excessive.

Bonus is also an effective measure, that is, according to the total amount of customers purchase, to a certain extent, you can get all kinds of preferential treatment, which can be gift tickets, prizes, or participation in raffle.

The most important point is to attach importance to the role of shop salesmen. If the salesperson's memory is good enough, they can recognize frequent customers in the store and give frequent guests treatment, such as calling names, chatting about home affairs, and providing more appropriate shopping suggestions. Customer satisfaction will be improved, and even friends and family members will be introduced to store consumption.

Frequent customers are the best advertising channels for shops.

There is another way to improve store business, that is, the boss himself sits in the shop.

There are three benefits for the boss to sit in the shop in person.

1), direct business, can grasp the most direct and effective market information.

2),

In the field management, staff usually work harder and naturally improve business performance.

3), the boss can make decisions on the spot and deal with some troublesome trifles, which may affect the shops.

Or even credibility.

For example, the flexible decision of price and the prompt handling of customer complaints.

Store business is "Shou" out, the boss should be allowed to shop if conditions permit.

According to experience, the business performance of the boss's shop in person is generally higher than that of the owner's shop.

Despite the dazzling array of products in the market, many consumers still find it difficult to buy products that are truly satisfying when consumers are becoming increasingly personalized.

Therefore, raising the marketable goods is the core of improving the performance of the shops. This cannot be overemphasized.

Shop business is a lot of casual customers, but group consumption can not be ignored.

Often a single group consumptive business is the normal turnover of the shop for one month.

There are two key points to grasp group consumption. First of all, we should take the initiative to attack and catch up with the possible group consumers.

Secondly, they should not be treated as individual customers, and they should be treated as large buyers, including preferential prices, special services, special requirements, and even certain commercial credit.