The Garment Industry Will Burst New Strength In The Supply Side Reform.

Last year, the media reported that Chinese people went to Japan to buy toilets and rice cookers, which caused heated public opinion.

This year's Spring Festival, another scene is staged, such as cold medicines, thermos cups and other daily necessities, such as air purifiers and other durable goods, the emergence of overseas "buy buy buy" bring home phenomenon, which really gave the enterprise a supply side structural reform site class.

During the NPC and CPPCC sessions, the "supply side structural reform" has become a hot topic. How should enterprises make efforts to supply the side reform?

In recent years

Due to the fierce competition in homogenization and the excessive growth of production scale, the whole industry generally suffers from excessive inventory and capital turnover, and even the owner of a company runs or goes bankrupt.

And how to control excessive inventory and promote consumption has become a major concern for the textile and garment industry.

On the one hand, the domestic demand is depressed under the influence of the overall economic environment. On the other hand, the homogenization competition is fierce and the scale of production growth is too fast.

And strengthening original design will make clothing design from original image to material structure.

And then to the design of material composition, every step is focused on originality and creativity, so as to create a batch of "small and beautiful".

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Why are Chinese people buying overseas? There must be a reason behind them.

First, the technological level of some products, there is still a gap between domestic and foreign countries, which can not meet the demand of quality and personalized consumption. Two, the quality of some products abroad is high; three, the price is poor, and foreign products may have an advantage in price.

In short, people go to "buy brand, buy service, buy experience, buy rest".

For example, Chinese people buy Japanese rice cookers. Some people think that this is too superstitious about the performance of foreign products, but little does they know that the Japanese rice cooker uses electronic heating technology, and the whole liner is surrounded by heating. In a word, "let the rice grains dance in the rice cooker" impress the consumers. This is the difference in the concept of product production. The idea of Japan is to cook rice well, and our idea is to cook the cooked rice.

The reason for the domestic retail cold winter is that the economic downturn leads to insufficient consumer demand, but in essence, it is caused by the mismatch of supply and demand. On the one hand, consumers' brand awareness gradually wakes up, and they begin to pursue products with high quality and high quality. While the other side of the domestic manufacturers blindly pursue production capacity and are not keen on R & D innovation, most of the products are concentrated in the middle and low end.

The supply of high-end products in China is short of supply. It is no wonder that consumers do not buy it, while overseas purchasing and cross-border electricity suppliers are coming up.

According to statistics, the consumption of Chinese tourists from abroad last year was about 1 trillion and 500 billion yuan, accounting for 2.2% of 67 trillion and 700 billion GDP, which proved that the purchasing power of domestic consumers remained strong.

Clothing, as a hot consumer of domestic consumers, is in sharp contrast to the sluggish demand for domestic clothing market.

Many people in the industry believe that the contradiction between consumption outflow and domestic demand is behind the fact that local brands fail to meet the needs of consumers.

Although the supply side structural reform focuses on the supply side, the focus should be on the demand side.

Consumption demand is the starting point and end result of market economy and the source and motive force for realizing economic pformation.

We must focus on consumers, realize personalized and customized services, research and research user groups, further segment the market, achieve real-time interaction with consumers, truly understand the aspirations of customers, products should be more beautiful, closer to customers, leading consumption reflux.