How To Control The Traditional Clothing Industry In The Face Of O2O Mode?

O2O mode after burning money is a desolate, how to play in the future?

It is not easy to implement "Internet +".

On the one hand, the relatively conservative management mode of garment industry makes it difficult to fission in a short time; on the other hand, the rise of the clothing business brand makes the clothing industry see the hope, but at the same time, it loses the power of further innovation to make the industry bigger and stronger, and realize the upgrading of the Internet + industry.

Traditional fashion industry how to play O2O mode

Selling short boards under the electric shock line

The clothing industry has a very long supply chain. From raw material supply, clothing design, manufacturing to sales and marketing, every link must have high standards before winning the market.

At present, the domestic clothing enterprises either start from the traditional retail business mode, have very large offline sales channels, lack of flexibility to deal with the market, or pure electric business brand, are good at Internet "short and fast" marketing strategy, but lack the most direct contact with customers and industry accumulation, and there are obvious short boards under the line.

The clothing industry is not without Internet thinking. On the contrary, it is large and small.

All in the coveted online e-commerce market, through the introduction of online brands and other practices to try to grab the demographic dividend.

Taiyuan Yingze district purple Heng clothing firm is a senior women's clothing brand clothing operation organization, concentrating on the women's clothing operation, and has successfully covered four brands of tricolor, Desai Kniss, Li Xue and AI's elegant poetry, covering all the cities and counties of Shanxi Province, and now successfully introduced the new brand.

Focus on women's clothing O2O mode

With the fiery O2O mode, various door-to-door services and offline offline convergence are everywhere, but in the clothing industry, O2O has yet to solve the problem.

Zhu Haoqing analysis believes that on the one hand is caused by the natural attributes of clothing, although the electricity supplier has solved the market information asymmetry, the three or four tier towns can also buy clothes.

Non standard products belonging to non-standard, the trend of change is very fast and pays great attention to the consumer experience. It is difficult to meet the needs of consumers simply online or offline.

The company adheres to the concept of customer value creation, applies scientific management and advanced marketing theory, so that the women's clothing has a unique profit pattern that is truly in line with its value characteristics and highly operable, creating a huge value reward for agents and distributors, and creating a long-term profit model.

However, using the old routines to do Internet + eventually can only touch the head and drain the blood, and to play with the Internet +, the clothing industry still needs a comprehensive layout.