Health Makes A Yoga Pants Industry Chain

In recent years, people have begun to pay attention to health, and more and more people participate in sports every year. Yoga is one of the popular sports categories, and its number of enthusiasts has risen sharply. Its related industries, such as yoga costumes, are also hot. Many yoga brands have been born, and Lulu lemon is a big black horse in recent years.

In March of this year, Lulu lemon announced the fourth quarter and full year financial results for the 2019 fiscal year ending February 2, 2020. Fourth quarter revenue was $1 billion 400 million, an increase of 20% over the same period last year. Annual revenue was $4 billion, an increase of 21% over the same period last year. The net profit of this year was 646 million US dollars, up 33% from the same period last year.

A pair of Yoga Pants supports 160 billion market value, and the rise of the new sports brand is known as the next Nike.

Calvin McDonald, CEO of Lulu lemon, also said that the number of stores in China will double in 2020, and the potential of China and the whole Asian market will be very large. Up to now, the market value of Lulu lemon is 22 billion 700 million US dollars (equivalent to 160 billion yuan), and sports brand is second only to Adidas and Nike.

Lulu lemon was founded in the 90s of last century. It is a well-known brand of yoga in Canada. In just a few years, it has emerged from many sports apparel brands, and is even known as the next Nike. Today, it has opened its own branches in many countries in Europe and America, with more than 410 stores.

His founder, hip Wilson, was born in an ordinary family in 50s. He grew up as a sports enthusiast, especially surfing skateboards. He once wanted to bring the surfing skateboard culture and clothing equipment back to Canada. So he opened a small shop, specializing in skateboarding, surfing and snowboarding.

Later, he liked yoga, and when he was in yoga class, he found that most of the yoga clothes worn by women were inappropriate. Sportswear was specially designed for women at that time. Most of their yoga clothes came from small men's fitness clothes, so there were problems such as poor comfort and lack of close fitting. So Wilson founded Lulu lemon, his products can solve these problems, and personal feel very prominent body curve, so Lulu lemon quickly burst red.

Moreover, most sports products focused on sports performance and ignored fashion sense. Lulu lemon changes the monotonous style of the product, integrates all kinds of colors and patterns, and is welcomed by many stars, making the products more popular. Lulu lemon, an ordinary yoga pants, sells for more than 900 RMB in China, and its earning power is obvious.

Lulu lemon has led to mass recall due to improper management and product design problems. The company was once on the verge of bankruptcy, and the Ivivva, the girls' sportswear brand, was forced to close because of poor sales. But Lulu lemon has not given up, through the transformation, has expanded the men's clothing and the personal care domain, now these two businesses have brought the new achievement growth for it.

In recent years, in the Yoga wear market, Lulu lemon's competitors are also increasing. In addition to the new admission brand, Nike and Adidas have been eyeing. Not long ago, Nike launched the Infinalon Yoga dress series, which is dominated by women's Yoga wear. Lulu lemon also began to diversify its layout under the pressure. On the basis of Yoga costumes, it launched new categories such as running and swimming.

Professionals say that with the increase of women's consumption ability in sports products, the Yoga market will further expand. At present, Lulu lemon occupies the leading position in the industry, but Nike originally had a strong consumer base and the price was more close to the people. The future two must have a fight.