Taipingniao Bund "Quality Inspires Life Wardrobe" Flash, Reconstruct Brand Value Coordinate With "Enjoy Quality Fashion"

On May 16, Peacebird 2025 Summer Theme Flash Event "Live in PEACEBIRD" "Quality Enlightens Life's Wardrobe" was unveiled at Lanxin Building on the Bund of Shanghai. Each time the wardrobe is opened, it becomes a ritual sense for urban elites to open their lives. The Peacebird 2025 Summer Theme Flash uses the quality wardrobe as the inspiration origin to build Lanxin Building into a giant immersive interactive "life wardrobe", and interprets the core proposition of the brand "enjoy quality and fashion" with the interactive experience of texture aesthetics and lifestyle. Zhang Jingyi, the spokeswoman of Taipingbird women's clothing brand, the talk show actor&professional blogger, Linda, the fashion anchor, and many fashion KOLs gathered on the scene to jointly demonstrate how clothing becomes a mirror image of life attitude. This flash event is not only a display of the brand's new product matrix, but also allows more consumers to intuitively experience the brand value transition of Taipingbird focusing on "quality" through immersive scene creation: through the deep binding of clothing and life aesthetics, Taipingbird is exploring a new path of quality value driving for Chinese local brands.

　　 Decoding the core of quality and fashion with "Live in PEACEBIRD"

When the century old Lanxin Building on the Bund turns into a time limited fashion "wardrobe", multiple style images and black and white minimalist aesthetics are woven into contemporary urban fables. In the field space, Taipingniao's new summer products hanging in it connect the brand's exploration of multi scene aesthetics such as social, art and life. This kind of spatial narrative is a concrete interpretation of the brand's core proposition of "enjoying quality and fashion": reconstructing the in-depth interactive logic of people, goods and markets through the immersive creation of lifestyle scenes.

The interactive experience area not only integrates the whole scene wearing proposal of the Taipingbird summer quality series, but also gathers multiple scene playing methods: "golf experience area", which strikes a sense of relaxation in life with a neat arc; The "Life Poster Area" is a static, elegant, or dynamic shape, and the shutter sound and flash are interwoven with Chengdu people's individual style declaration. Peacebird builds an in-depth interactive scene, which provides an immersive life experience for fashion wear, and also conveys the brand's thinking and interpretation of quality life.

On the day of the event, Zhang Jingyi, the spokesperson of Peacebird women's clothing brand, appeared in a series of summer high light skirts. The clean cut and gentle curves of women complement each other. This presentation of "flexibility aesthetics" directly points to the spiritual appeal of contemporary women to break the role solidification. Cross border talk show actors and actresses are both professional elites and fashionable elites. With their unique interpretation of the new elite Polo of Peacebird, they interpret the high-quality style and break the inherent label of Polo.

When fashion media and fashion bloggers entered the arena with "personality style" attitude, they demonstrated the wearing scene of Taipingbird summer series; When social media is # Live in PEACEBIRD Quality Inspiring Life Wardrobe # Topic Screenshot; When a single day broke the 10000 passenger manifold into an offline strong contact point, it confirmed that the majority of consumers highly recognized the core proposition of "Joyful quality and fashion". During the activity, the search volume of brand Tmall flagship stores increased sharply, and new products in summer entered the top selling list - which indicates that Taipingbird successfully opened the value closed-loop from scene experience to consumption transformation.

　　 Drive high-quality brand development with multi-dimensional innovation

Taipingbird's "enjoying quality and fashion" is not only reflected in the scene style expression, but also based on the product itself to carry out "quality revolution", with hard core technology as the base, art cross-border escort, and multi line parallel so that the product has both practical wear functionality and meets the aesthetics of urban diversified life.

In the new products in the summer of 2025, "new elite Polo" breaks the inherent label of the category and reshapes Polo with "new texture, new technology and new style" The new elite aesthetic style and the practicability of multi scene high-level walk, the use of cutting-edge fabric technology, equipped with innovative technology, design breakthrough traditional version and collar, melting Polo The barrier between formal and casual wear. The "soft light series" with peppermint manbo gradient chromatography echoing the natural aesthetics is selected, and lightweight sunscreen fabric is used to achieve protection efficiency. The innovative ice feeling technology creates a cool body feeling under high temperature, and more importantly, the whole category of fashion sunscreen is realized.

Multiple cross-border co branding has renewed the multiple transformation style of products, and has also given Chinese design infinite possibilities. Small black skirt capsule series has landed in fashion week for many times, and was selected into Forbes China 30 Under Ming, the design pioneer of the 30th ranking MA， Inspired by the classic little black dress of Audrey Hepburn in Breakfast at Tiffany's, she reshaped the classic from an innovative perspective, re translated the retro elements into modern spirit, and showed the strength of contemporary women's flexibility and toughness with a little black dress. Taipingniao Men's Wear and Korean Illustrator Daria The artist cooperation series jointly created by Song and Steiff teddy bear, a German national treasure, bring the modern interest in urban daily life to elite men.

　　 Reconstruct the brand value coordinate with "Joyful quality and fashion"

When Generation Z and the new middle class incorporate "emotional value" into the consumption decision-making formula, China's clothing industry is facing a historical turning point from scale expansion to value digging.

As a clothing brand with 29 years of fashion gene, Taipingbird, together with China Advertising United Co., Ltd., China Textile Industry Federation, and China Garment Association, will hold a high-quality development forum of clothing brand "Brand is still popular, quality is not coming" at the World Brand Moganshan Conference in Deqing, Zhejiang Province on the 2025 China Brand Day Pan Haiping, Chairman of the Board, Chen Dapeng, Vice President of the China Textile Industry Federation and President of the China National Garment Association and other industry celebrities gathered at the forum to open a new Taipingbird brand narrative - "Enjoy quality and fashion". This is not only a milestone of Taipingbird's strategic iteration, but also a long-term foundation for brand reconstruction of the industrial value map.

Zhang Jiangping, Chairman of Taipingbird, put forward at the forum that consumers in the new era will seek sustainable fashion with both quality and style. Taipingbird will focus on mainstream aesthetics, upgrade quality technology, product value and fashion expression in a three-dimensional manner, and create a multi scene clothing scheme with "proactive" as the core. At the same time, focusing on product innovation, channel reconstruction, technology empowerment, and digital transformation, we will promote the overall upgrading of brands, consolidate competitiveness, and explore the evolution of local fashion brands.

From the brand conference to the summer theme flash, Taipingniao realized the successful landing of the brand's new mental track of "Enjoy Quality and Fashion" from value discussion to practical exploration with this double node action. Through the complete link of "top-level design+scenario verification", not only completed the self refining of brand strategy, but also provided successful experience for local brand value upgrading.

　　 Take a new path of high-quality development to make a global leap of brand

Taipingbird's ambition is not only to "make high-quality" products, but also to "enjoy quality and fashion" as the core, continue to invest in research and development and cross-border, build quality and fashion ecology in multiple dimensions, and promote the overall high-quality development of the brand. When a polo shirt can carry cutting-edge technology, artistic expression and scene adaptation, when a high gloss skirt becomes the "armor" of contemporary women, to express the spiritual core of self-confidence and personality; When a flash event can be transformed into a social event for all, Taipingbird will truly grasp the core competitiveness of high-quality brand development.

The strategic transformation of Taipingbird directly points to the pain point of China's fashion industry - how to break through technical barriers with independent research and development, and build brand premium with cultural narrative? In the dual wave of consumption upgrading and industrial transformation, the new track of Taipingbird's "Enjoy Quality Fashion" brand mentality and practical exploration not only open up a new paradigm of high-quality development for the local fashion industry, but also make this Chinese brand deeply rooted in the local market go to the world with a new attitude and realize the global leap of the brand.