Chinese Garment Enterprises Should First Stabilize Domestic Market.

Only by foothold in the domestic market, keeping a firm foothold, with the strong support of the domestic market and promoting the development of foreign trade, can we truly cultivate a competitive international brand.

This is pointed out by Yang Jizhao, Secretary General of the China Textile Industry Association in December 12th at the Beijing people's great hall, Guangdong Dongguan Hao Heng Clothing Co., Ltd., "G.I fashion men's clothing domestic market development and investment conference".

It is understood that since May this year, some American and Australian customers who have worked with Dongguan Hao Heng Clothing Co., Ltd. for 8 years have said they will end their business in China.

Since this year, orders from Paris have also decreased by 2/3.

Under the pressure of a sharp decline in export performance, Ho Heng decided to develop the domestic market with his own high-end menswear brand G.I.

At the investment fair, Yang Jizhao pointed out that to do well in the foreign trade market, we must first guard the domestic market.

He said that the rule of international market is to replace the market with the market, which is an important bargaining chip for the domestic clothing brand management in the future.

Only by foothold in the domestic market and firmly footing, and with the strong support of the domestic market and the development of business in foreign trade, will we truly cultivate a competitive international brand and have greater capital.

It is understood that at present, G.I's stores have spread to Guangzhou, Shenzhen, Zhuhai, Hangzhou, Wenzhou, Xiamen, Chengdu, Chongqing, Wuhan and other domestic fashion cities. By the end of 2009, G.I has reached 500 stores nationwide.

Hao Heng has established more than 4000 square meters of marketing centers in Humen, Dongguan, providing better management services for all the joining clients.

Yang Jing: editor in charge